Intelligent Automation (IA) is transforming business operations that include both customer-facing and back-office tasks. It is revolutionizing the competence of every business function from finance, HR management, and IT to supply chain, and customer care. Software robots and AI-based automation tools that function as virtual employees are capable of reliably automating manual, repetitive tasks at scale. This innovative capability integrates cognitive technologies such as artificial intelligence, machine learning, and natural language processing to enhance operations. As enterprises become more adapted to cognitive tools, they are exploring projects that combine elements from different technologies such as RPA, IoT, and sentiment analysis to reap the benefits of AI. This incredible advancement of AI services has compelled enterprises to analyze and utilize automation to create new strategies and generate new sources of business value.
What is Business Automation?
Business automation is a term used for the application of technology to accomplish repetitive tasks and free up employees for other higher priority work. This involves RPA or robotic process automation, AI-powered automation, and business process automation (BPA).
Over a decade ago, automation required enormous mainframes and dozens of experts to manage them. Today, with the advancements in cloud technology, automation platforms are easily accessible at a lesser expense for every enterprise.
Some types of business automation include:
Process automation: As the name indicates, process automation maintains business processes for better unity and transparency. Usually managed by dedicated intelligent software, process automation can improve efficiency and performance — while also providing relevant business insights. Process mining & workflow automation are some examples of process automation.
Basic automation: Basic automation performs uncomplicated, rudimentary duties and automates them. Very little coding knowledge is required for basic automation as cloud-based tools digitize monotonous jobs — serving to overcome downfalls and expedite the pace of transactional work. Robotic process automation and Business process management are some examples of basic automation.
Intelligent automation: Driven by AI, intelligent automation suggests that machines can “learn” and present judgments based on previous situations they have handled and analyzed. For example, in customer service, virtual AI-based chatbots can decrease expenses while empowering smarter communications between customers and human agents. The outcome is an enhanced customer service experience.
Advanced automation: Advanced automation combines humans and robots to integrate various systems across the organization. Encouraging more complicated processes, advanced automation depends on unstructured data joined with machine learning, natural language processing (NLP), and analysis. It supports information administration and judgment support for specific work.
Why is Business Automation Necessary?
For enterprises that run several services and utilize modern technologies, automation is an exceptional means to streamline operations and generate business growth. Automation tools are created to substitute human employees with computer labor so that enterprises can put those human employees to work elsewhere in the business.
To understand the complete possibility of automation, businesses require to constantly use innovative automation software and best practices across all workflows — from building faster, virtual customer experiences to analyzing internal processes. Nevertheless, not all solutions embrace the comprehensive array of technology required to automate end-to-end operations. This can eventually lead to many point solutions, increased cost costs, and a failure to scale.
Benefits of Business Automation
Business automation is crucial for a swiftly developing world. For example, predicting which consumer trend will continue post-pandemic — from alternating demand to increased health and safety concerns can be complicated. But one domain every enterprise can control is how they maintain the experiences for both employees as well as customers. AI-based Intelligent Automation can support enterprises to enhance or redefine these experiences, therefore resulting in increased sales, better management of resources, increased ROI, and more elevated customer satisfaction.
One of the best methods for enterprises to do this is by leveraging an automation platform that helps them do the following:
Discover processes: Identify incompetence or challenges in existing business operations to help decide where AI-based automated strategies can present the prominent influence.
Apply intelligence: Implement the data from automating your operations with machine learning (ML) and Artificial Intelligence (AI) to promote actions and free up employees for more imperative responsibilities.
Augment your workforce: Leverage AI automation platforms to build RPA tools and deploy digital bots that can assist human employees to automate repetitive tasks or when support is required.
Automate core operations: Implement core automation abilities to fundamental operational domains to meet increasing business demands. Automation can be applied to everyday tasks in an enterprise such as document processing, customer service, workflow orchestration, decision management, and content services.
Common Uses of AI-Based Business Automation
Intelligent business automation is well recommended for streamlining operations across the majority of the areas in an enterprise:
Marketing activities: With AI-based email marketing automation, businesses can get smart analytics on customer preferences and focus on a targeted marketing approach. This will avoid sending out bulk emails to a list of predefined customers who are not even interested in the particular product or mail. It will also significantly reduce the expense of administering the campaigns manually and can quickly categorize each customer based on their preferences. Even chatbots can be integrated into these smart marketing efforts and perform tasks like target customers with automated messages through social media.
Human resources: Human resource (HR) administration tools can intelligently automate an extensive variety of HR responsibilities, such as job resume processing, interview scheduling, employment management, payroll processing, etc. By leveraging AI-based smart analytics, the management can also gain insights into employee satisfaction, performance, and workforce productivity.
Sales processes: Enterprises can seamlessly leverage sales automation tools such as the Software-as-a-Service (SaaS) tools from the cloud service models. These tools can empower sales teams to automate time logging, deal-related activities, and other time-consuming tasks, therefore allocating more time for productive client interactions or phone calls.
Every enterprise that wishes to enhance employee productivity or provide better customer satisfaction must explore cognitive technologies and leverage AI services. The emerging possibilities of intelligent automation (IA) in the world today, across businesses, industries, and domains are unmistakable. The COVID-19 crisis has only expedited digital automation advantages, encouraging more investment within the business infrastructure to support automation. As more people are getting adapted to remote work, automating routine tasks will be an absolute necessity for enterprise as human responsibilities will continue to evolve.