Caesars Entertainment Brings New Brand Licensing Opportunities to Life in New York City
Caesars Entertainment Brings New Brand Licensing Opportunities to Life in New York City Giada De Laurentiis and the Tenors of Rock Join Caesars Entertainment Executives to Unveil Brand Licensing Opportunities for Caesars Palace, The Cromwell, Flamingo and The LINQ |
[05-June-2018] |
LAS VEGAS, June 5, 2018 /PRNewswire/ -- Last night, Caesars Entertainment Corporation (NASDAQ: CZR), the world's most diversified casino-entertainment company brought to life four of its iconic brands inside New York City's iconic Rainbow Room, celebrating the launch of brand licensing opportunities for Caesars Palace, The Cromwell, Flamingo and The LINQ.
Celebrated chef, author and television personality Giada De Laurentiis curated small bites and sweet treats for the evening, giving guests a taste of her culinary arts inspired by Giada at The Cromwell and Pronto by Giada at Caesars Palace. The Tenors of Rock from Harrah's Las Vegas also took the stage, singing reimagined versions of some of the most beloved rock anthems and biggest songs of all-time. From a pop-up Montecristo Cigar Bar offering whiskey tasting and cigars to champagne towers and curated cocktails, to giant Jenga and Connect Four games, guests were able to experience each iconic brand that is now available for branding and licensing opportunities around the world: Caesars Palace: Luxury The Cromwell: Luxury Lifestyle Boutique FLAMINGO: Upscale The LINQ: Upscale Select Service In April, Caesars Entertainment announced plans to bring the Caesars brand to two hotels in Dubai's Jumeirah Beach region through a relationship with Meraas and to the Puerto Los Cabos region in Mexico for a Caesars Palace branded luxury beachfront resort through a partnership with Grupo Questro. The company also announced it will bring the Harrah's brand to a new tribal casino in California in partnership with the Buena Vista Gaming Authority, an entity of the Buena Vista Rancheria of Me-Wuk Indians of California. About Caesars Entertainment Corporation
View original content with multimedia:http://www.prnewswire.com/news-releases/caesars-entertainment-brings-new-brand-licensing-opportunities-to-life-in-new-york-city-300660236.html SOURCE Caesars Entertainment Corporation | ||
Company Codes: NASDAQ-NMS:CZR |
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