Mumbai, India: Bharatbook announces a report on "Air Care Market in Western Europe", thisreport Aimed squarely at strategists and planners, they draw on International’s vast information resources to give top line insight across markets and within consumer segments.
As economies slowly recover in the leading markets, after years of decline,air care is undergoing a premiumisation phase, supported by consumers’ enthusiasm for home décor. This has triggered purchases of candle air fresheners, with this category recording the strongest performance. As competition intensifies between brands and private label, potential for value growth is restricted due to extensive promotions, and brands must work hard to differentiate themselves.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
-market sizes (historic and forecasts),
-brand shares and distribution data.
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Related Report: Air Care Market
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