The mosquito repellent market is one of the rapidly growing vibrant markets in FMCG sector India. Due to increase awareness regarding vector borne disease, the demand for mosquito repellent products like coils, strips, liquid vaporizers, etc are rising than before, thereby providing high momentum to the Indian Mosquito repellent market. Mosquito Repellent has become a gripping market for new product developments and innovation where producers are trying to convince consumers through aggressive campaign and advertizing that they should adopt mosquito repellent products to improve home hygiene and to be protected from mosquito borne disease. The penetration of mosquito repellent products is low, especially in rural India, but this offers the enormous opportunities to Indian mosquito repellent industry.
India Mosquito Repellent Market has been growing with a CAGR of 4.79% from last five years and is projected to reach new heights by the year 2021 due to rising incidence of vector borne disease in India, growing awareness regarding prevention of mosquitoes, brand awareness, increasing disposable income, growing demand in middle class people and affordable price of mosquito repellent products. The various formats such as coils, mats, liquid vaporizers, sprays, creams, lotions, etc are driving the segmental market of mosquito repellent market in India.
According to “India Mosquito Repellent Market Overview”, India’s mosquito repellent market is anticipated to increase at a CAGR of 6.58% over five years. GCPL, Reckitt Benckiser, and SC Johnson India are market leaders in the mosquito repellent market. India mosquito repellent market is segmented into various categories such as coils, liquid vaporizers, sprays, mats, creams & lotion, paper and others. The segment of coil based mosquito repellent products dominates the mosquito repellent market. Godrej Consumer Products Limited is leading in mosquito repellent market from many decades with the brand Good Knight. Urban India accounts for a considerable market share in the sales of mosquito repellent products.
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