Toys and Games in Argentina report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

2016 saw stagnation in different economic sectors. The decline in consumption reached its lowest level since 2010. Argentinian consumers faced lower purchasing power because of inflation and the fall in employment. This context had a strong negative effect on the purchasing power of consumers in the middle and low socioeconomic groups. High-income consumers purchased in Chile, Paraguay, Brazil and Miami in the US as these countries offered better prices than in Argentina.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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