Marketing Cloud Platform Market Size, Share, Trends, Key Opinion Leaders | Industry Performance and Forecast by 2027 | COVID-19 Impact
Market Highlights
The need for marketing is rising, to generate leads and increase the sales of any product. This is responsible for the high rate of adoption of cloud-based marketing services that is expected to boost the marketing cloud platform market growth. Alongside, the increase in the need for analytics solutions in for operations, such as planning, budgeting, tracking project tracking, and others. It is also likely to support the growth of the marketing cloud platform market. As per MRFR study, the marketing cloud platform market is expected to expand at a high pace sand touch a lucrative valuation by 2023.
Marketing Cloud Platform Market enjoys significant applications, ranging from personalization builder, developing analytics, to the marketing of cloud content. Its adoption rate among modern-day organizations is thoroughly encouraging. For example, enterprises in modern times are making use of journey builders all across mail, smartphone, ads, and digital arena. Moreover, the technology provides the best class customer support, irrespective of industry type. The process of data addition and access is speculated to be equally simpler and smoother, irrespective of industry.
Marketing Cloud platform market provides every reasoaccn to witness noteworthy growth in an era of digitization. Moreover, it meets well with the demand for personalized services in modern times. The best example in this context would be the Audience builder that enables in providing a single view for every customer upon integrating data irrespective of the source. It makes things possible for the organizations to access data from irrespective of the source. All these factors, in combination, contribute to the marketing cloud platform market.
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Segmentation:
The worldwide marketing cloud platform market is assessed by platform, solution, and end-user. By platform, the market is segmented into B2B Cloud, SaaS-Based, Cloud-Based, and CRM. The B2B Cloud segment is expected gain high traction for the global market. The B2B marketing cloud platform offers advertising, sales, marketing, and analytics services and solutions with greater efficacy. The sales and analytical B2B cloud solutions aid B2B marketers to get excellent outcomes from their available marketing resources and technology. By solution, the market is segmented into integrated solution and digital marketing solution. With digitalization transforming the business landscape, it is observed to benefit the marketing cloud platform market. By end-user, the market is segmented into financial services, technology, life sciences, retail, travel, and media & entertainment. The growing adoption of marketing cloud platform services in the retail and the media sectors is expected to make high profits for the market.
Regional Analysis
On the basis of region, the marketing cloud platform market is segmented into regions like Asia Pacific, North America, Europe, and the Rest of the World. North America is the most prominent destination in the marketing cloud platform market due to the presence of leading cloud marketing players present in the region. The United States is indeed the foremost market in this segment, being followed by Canada. In the European market, nations like the UK and Germany undoubtedly contribute the most towards the growth of the market. However, Asia Pacific forecasts the highest growth rate led by India and China. The Middle East and Africa, among others, show good scope.
Industry news
Medic Insider publishes reports on the scenario of the global marketing cloud platform market. It analyses the size, growth rate, and other aspects associated with the growth of the marketing cloud platform market. It identifies the key domains where the market is expected to be at the peak. The report also suggests the future perspective of the market scenario.
Key Players:
The prominent players in the marketing cloud platform market are – Adobe Systems Incorporated (U.S.), Oracle Corporation (U.S.), Salesforce.Com (U.S.), International Business Machines Corporation (U.S.), Cision Ab (Sweden), Etrigue Corporation (U.S.), Hatchbuck (U.S.), Hubspot (U.S.), Infusionsoft (U.S.), Leadsquared (India) among others.
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Marketing Cloud Platform Market, By Platform (Cloud Based, SaaS Based, B2B Cloud), By Solution (Integrated Solution), By End-User (Life Science, Financial Services, Media & Entertainment) - Forecast 2023
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