According to Blueweave consulting in the United States, natural latex mattress witnesses a market size of USD 736.73 Million in 2019, which is anticipated to reach the valuation of USD 938.20 Million in 2026 at a CAGR of 5.1%. The growing prevalence of backaches and spine misalignment, increasing disposable income, and other advantages associated with natural latex have prompted consumers to invest in better natural latex mattresses.
In 2019, Australia reached the valuation of USD 91.19 Million, which is expected to gain a market valuation of USD 108.21 Million in 2026 at a CAGR of 3.6%.
Latex and latex alternate mattresses have quickly become a favorite among discerning sleepers regarding bedding materials. The reasons are simple: alternative foams made of latex and latex provide exceptional pressure point relief while providing adequate spinal alignment. Besides, both types of foam are available at varying levels of firmness.
The increasing rate of internet penetration creating an opportunity for market players
Increased penetration of smartphones and the Internet, combined with the other countries of the global e-commerce industry, boost the natural mattress market in the United States and Australia. Due to the rising e-commerce market, many mattress start-ups are being established online, allowing the Internet to supply latex-mattresses with minimum freight costs around the country. With rising internet penetration and smartphone accessibility, today’s consumers are more comfortable making big purchases over the Internet, which has created an opportunity for natural latex mattress industry players to change the way people think about buying mattresses.
The presence of latex alternatives in the market is projected to impede market growth in upcoming years.
A natural latex mattress is a very sought-after mattress. New developments in foam technology have created many alternatives, which feels like latex without the expensive price mark, leading to better price pressure and mattress quality for industrial players. For instance, Energex foam is a popular alternative latex foam for use in various all-foam mattresses. It is designed to contour the human body, like memory foam, but rebounds faster with pressure. Energex is highly breathable and allows more ventilation than other forms of foams, so it’s as good as latex at temperature moderation. Titan Flex foam is an improved version of Energex foam, which uses cooling Titanium Gel to moderate the body temperature over the entire sleep experience. It is used both for the Brooklyn Signature and Brooklyn Aurora.
US and Australia Natural Latex Mattress: Competitive Landscape
The US and Australia natural latex markets are highly fragmented due to unorganized players in the market. The major players in the US Natural Latex Mattress market are Serta Simmons, Sealy Corporation, Kingsdown, Inc., Plush beds, Avocado Green Mattress, Zenheaven, Spindle, Pikolin, and Other prominent Leaders. The major players in Australia Zenna Mattress, Fern Earth Pty Ltd., Latex Mattress Australia Pvt Ltd, and Other prominent players.