The US and Australia Natural Latex Mattress market is projected to reach the valuation of USD 938.20 Million and USD 108.21 Million, respectively, by 2026
According to Blueweave consulting in the United States, natural latex mattress witnesses a market size of USD 736.73 Million in 2019, which is anticipated to reach the valuation of USD 938.20 Million in 2026 at a CAGR of 5.1%. In 2019, Australia reached the valuation of USD 91.19 Million, which is expected to gain a market valuation of USD 108.21 Million in 2026 at a CAGR of 3.6%.
Latex and latex alternate mattresses have quickly become a favorite among discerning sleepers regarding bedding materials. The reasons are simple: alternative foams made of latex and latex provide exceptional pressure point relief while providing adequate spinal alignment.
The increasing rate of internet penetration creating an opportunity for market players
Increased penetration of smartphones and the Internet, combined with the other countries of the global e-commerce industry, boost the natural mattress market in the United States and Australia. Due to the rising e-commerce market, many mattress start-ups are being established online, allowing the Internet to supply latex-mattresses with minimum freight costs around the country. With rising internet penetration and smartphone accessibility, today’s consumers are more comfortable making big purchases over the Internet, which has created an opportunity for natural latex mattress industry players to change the way people think about buying mattresses. Companies can reduce the middleman and manage costs by eliminating sales commissions and showroom fees by direct selling to customers. Free shipping and quick returns to compare different natural latex mattresses provide the potential for players to follow an online sales platform in the coming years.
Retail distribution channel contributing to the growth of the natural latex market amidst the US & Australia region
Based on Distribution Channel split into Online, Retail store, Wholesale, Supermarket/Hypermarket, and Others. There is a rising demand for Mattress-in-a-box, which are those mattresses that can be compressed and can be packed in a box. Online companies are selling these kinds of mattresses because of their ease to carry and deliver. The major mattress players who hold a strong presence in the market with their tie-up with big retailers are also tapping the online market, either by launching a specific line of mattresses that can be sold online or by collaborating with online players to sell the mattress. For example, Sealy Corporation launched its first online mattress line under the brand name Cocoon, which is offered at USD 1,000 and is made up of high-quality materials to meet customer expectations.
The presence of latex alternatives in the market is projected to impede market growth in upcoming years.
A natural latex mattress is a very sought-after mattress. New developments in foam technology have created many alternatives, which feels like latex without the expensive price mark, leading to better price pressure and mattress quality for industrial players. For instance, Energex foam is a popular alternative latex foam for use in various all-foam mattresses. It is designed to contour the human body, like memory foam, but rebounds faster with pressure. Energex is highly breathable and allows more ventilation than other forms of foams, so it’s as good as latex at temperature moderation. TitanFlexfoam is an improved version of Energex foam, which uses cooling TitaniumGel to moderate the body temperature over the entire sleep experience. It is used both for the Brooklyn Signature and Brooklyn Aurora.
In Australia, Zenna offers a line of pure latex mattresses competitive in material price. Whereas the process of making latex appears to be an expensive commodity, it has environmental, health, durability, and comfort advantages over synthetic materials. Zenna contributes an 8% market share in 2019 across Australia’s natural latex market. It is projected that in the upcoming years, zenna enhances market share at a significant rate.
The U.S. and Australia Natural Latex Mattress: Mattress Size
Based on mattress size, the U.S. and Australia natural latex mattress market segmented into Single Bed, Double Bed, and others.
U.S. and Australia Natural Latex Mattress Market: Product Type
The Natural Latex Mattress market based on product type split into Dunlop Latex Mattress, Talalay Latex Mattress, and Combined Latex Mattress.
U.S. and Australia Natural Latex Mattress: End-User
The Natural Latex Mattress market based on end-user split into Households, Hotels, Hospitals, and Others.
US and Australia Natural Latex Mattress: Competitive Landscape
The US and Australian natural latex markets are highly fragmented due to unorganized players in the market. The major players in the US Natural Latex Mattress market are Serta Simmons, Sealy Corporation, Kingsdown, Inc., Plush beds, Avocado Green Mattress, Zenheaven, Spindle, Pikolin, and Other prominent Leaders. The major players in Australia Zenna Mattress, Fern Earth Pty Ltd., Latex Mattress Australia Pvt Ltd, and Other prominent players.