The Global Fitness App Market is estimated to grow at a CAGR of 26.2% during the forecast period 2020-2027. As per the analysis, the global virtual fitness app market was valued at $3.15 billion in 2019 and is anticipated to reach $15.96 billion by 2027.
The global virtual fitness app market mainly deals with fitness applications that deliver health services on mobile phones, tablets, and other mobile devices. These apps generally track the sleep pattern, calories burnt, and user activity. The availability of robust internet connectivity across developing and developed economies has enabled fast video streaming, positively impacting the online fitness market revenue. According to Dailywireless.org statistics, as of January 2019, there were around 4.4 billion active internet users, corresponding to 57% of the global population. This has led to increased market adoption of virtual fitness apps and platforms among fitness enthusiasts for a comfortable workout experience at home. Many fitness studios allow users to participate in real-time, download, or stream on-demand content on virtual platforms, surging the market demand
Rise in Digitalization driving the market growth
The rise in digitalization along with the trend of connected fitness equipment that enables users to track health parameters, such as pulse rate and calories, will propel the virtual fitness app market expansion. Several companies are introducing virtual classes that allow users to integrate with their smart devices to enhance the fitness experience. For instance, in September 2020, Apple, Inc. unveiled Fitness Plus, a subscription service for online fitness classes, that integrates with iPads, iPhones, Apple TV, and Apple Watch. It allows users to monitor a variety of metrics regarding activities such as running, cycling, swimming, or rowing on their Apple devices. The availability of on-demand and live workout classes with a range of connected equipment enables users to undertake classes on built-in screens of their equipment. The availability of such innovative solutions will drive market growth.
Live session training for consumers creates market opportunities in upcoming years.
In a live session, the personal trainer provides explicit guidelines to the exerciser while also suggesting corrective measures, depending on individual health and requirements. Several renowned gym chains and fitness equipment market players are entering the live virtual fitness app segment to offer sophisticated training routines.
The growing popularity of virtual fitness programs among the older age group driving market growth
Virtual fitness app encourages regular exercises among people across all age group, including the elderly, to stay fit and prevent various health problems. Elderly individuals increasingly focus on a healthier lifestyle and follow the advice of qualified fitness specialists to attain wellness through training and dietary references. The adoption of virtual fitness app is gaining momentum among the elderly due to time, place & trainer-selection flexibility, and the correct implementation of fitness training procedures.