A study recently conducted by the strategic consulting and market research firm BlueWeave Consulting revealed that The global electrolyte mixes market was worth USD 3555 million in 2020 and is expected to reach USD 6635 million in 2026 at an impressive 7.87% CAGR during the forecast period One of the prominent aspects that continue to influence global developments in the drinks industry is the ever-changing consumer behavior around the world. Electrolyte mixes are a major trend that has emerged in the beverage industry. Consumption of electrolyte mixes by customers to avoid dehydration accounts for a significant number of sales of electrolyte mixes, thereby driving the growth of the global electrolyte mixes industry.
Consumers Turn to Electrolytes to Prevent Dehydration; Product Sales to Grow in Upcoming Decade
As the number of health-conscious and fitness-friendly consumers grows around the world, the demand for electrolyte mixes, especially in the developed regions, has been witnessing impressive growth. Furthermore, as more customers pursue consulting services from dieticians, food experts, and fitness coaches, among others, awareness levels about the benefits of electrolyte mixes have increased, resulting in steady growth in demand for electrolyte mixes. Dehydration from excessive vomiting and diarrhea is particularly dangerous for infants and children. To avoid dehydration, the American Academy of Pediatrics suggests using an oral rehydration solution as soon as symptoms appear.
Furthermore, since electrolyte mixes play an important role in improving human body functions and controlling blood pressure, their popularity has grown in recent years all over the world. To gain an advantage, players in the existing electrolyte mixes market are likely to concentrate on implementing engaging marketing campaigns, and raising awareness about the advantages of electrolyte mixes, along with pricing strategies.
Because of consumer convenience, the availability of different varieties, and consistent research activities, oral rehydration solutions have gained worldwide popularity – a factor that is expected to provide an impetus for the growth of the global electrolyte mixes market during the forecast period. In 2019, Gatorade Perform generated a remarkable share in C-store sales in the United States. The introduction of Gatorade Zero in 2018 aided the sports drink category's recovery from negative volume growth in 2017.
Growing Demand for Sports Drink
The global market for electrolyte mixes is growing due to the increased use of these items and a snowballing demand for energizing beverages. Furthermore, the growing emphasis on physical fitness, combined with increased spending levels, has fueled the global demand for these mixes. All athletes must stay hydrated in order to perform at their best. Thus, athletes and sportsmen around the world prefer consuming electrolytes to reenergize their bodies during workouts. Furthermore, these products are in high demand around the world due to their use in the treatment of diarrhea as well as their nutritional and medicinal benefits.
Furthermore, the market is being driven by increasing health consciousness consumers, especially among athletes and sportspeople, since simply drinking water does not provide all of the necessary minerals needed by the body.
Sample Copy of the Report :https://www.blueweaveconsulting.com/electrolyte-mixes-market/report-sample
Store-Based Segment Holds the Largest Share in the Global Electrolyte Mixes Market in 2020
Based on the sales channel, the global electrolyte mixes market is grouped into store-based and non-store-based. The store-based segment held the largest share in the market in 2020 with a market value of USD 355 Million It is expected to be the fastest-growing segment during the forecast period as well. This growth can be attributed to the fact that they offer a diverse range of products belonging to different brands. The growth can also be due to the fact that consumers can see whether a product is original or not and can request discounts. Furthermore, a wide variety of goods are available in store, in various flavors and weights, which aids the consumer in purchasing, thus, driving the market growth for store-based distribution channels.
Global Electrolyte Mixes Market: Regional Insights
Based on region, the global electrolyte mixes market is segmented into North America, Europe, the Asia-Pacific, and the Rest of the World. North America dominates the global electrolyte mixes market and is expected to maintain its share owing to the increasing consumer preferences and change in lifestyle of people. In addition, the rising sports industry in the region further drives the market growth for the electrolyte mixes market.
Blueweave Consulting offers a one-stop solution for your market intelligence needs for any service or product. You get well-researched comprehensive reports based on qualitative and quantitative data to put your business plan into action. Your well-informed and timely decisions using our reports avert situations of excessive risks and help you grow your business with optimum risk-return trade-off.