A study recently conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the global vacuum cleaner market was worth USD 9.65 billion in 2020 and is further projected to reach USD 16.86 billion by 2027, at a CAGR of 8.3% during the forecast period (2021-2027). The rapid urbanization of developing countries, and an increase in the number of working women, are driving the demand for vacuum cleaners across the globe. Furthermore, growing consumer awareness of the importance of hygiene, as well as an increase in the number of allergy-prone consumers are driving the growth of this industry.
The introduction of advanced models which are cordless, lightweight, and portable have also played an important role in the adoption of vacuum cleaners in households, especially those where the members have a busy schedule and cannot spare a lot of time on cleaning. In recent years, there has been an increasing trend of consumers preferring energy-saving and eco-friendly products. To meet this demand, numerous market players are focusing on technological innovations, thus, expanding the market.
Advancements in cleaning devices and equipment driving the demand for vacuum cleaners
The global vacuum cleaner market has grown due to the growing consumer demand for technologically advanced home appliances. Furthermore, as consumers become more conscious of the importance of hygiene in maintaining good health, the demand for vacuum cleaners has increased globally. As a result, vacuum cleaners with HEPA filters that can eliminate even the smallest speck of dust or pollen have gained popularity globally. Furthermore, the launch of revolutionary products in the global vacuum cleaner industry, such as compact, lightweight, and energy-efficient vacuum cleaners, is expected to drive market growth.
Urbanization and lifestyle changes driving the vacuum cleaner industry
The growing awareness of benefits, such as comfort and time-efficiency, offered by vacuum cleaners is expected to propel the global vacuum cleaner market forward. Over the years, the living standards of consumers have changed dramatically. Nowadays, consumers prefer handy equipment that is easy to use and are not time-consuming. To cater to the demands of millennial consumers, portable and lightweight vacuum cleaners are dominating the market. The introduction of robotic vacuum cleaners that can be controlled remotely via smartphone applications is also gaining a lot of traction, especially among working women who have a busy schedule. Moreover, individuals who live alone prefer robotic vacuum cleaners as well.
Increasing cases of allergic reactions propelling demand
The growing number of consumers suffering from dust and pollen allergies has resulted in a surge in demand for vacuum cleaners. Additionally, dust mite allergies have also increased drastically over the years, which can further worsen the health of asthmatic patients. Also. air pollution has led to an increase in micro dust and smog particles, which also act as an allergen. To combat such issues, advanced vacuum cleaners with HEPA filters are gaining popularity in the global vacuum cleaner market. Also, the increased usage of advanced vacuum cleaners in retail, healthcare, and manufacturing industries to guard against hazardous dust is propelling the market growth. This increased health and hygiene awareness is expected to fuel the demand for vacuum cleaners in the global vacuum cleaner industry even further.
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Impact of COVID 19
Consumers have become more mindful of the importance of personal and domestic hygiene since the outbreak of the pandemic, which has had a significant impact on the vacuum cleaner industry. As a result, there has been a significant increase in the use of vacuum cleaners in public places, offices, and service areas. The increased emphasis on personal hygiene has also influenced the potential demand for cleaning services, which would eventually increase the demand for vacuum cleaners.
Industrial vacuum cleaner systems are used to maintain hygiene in industrial and commercial settings, such as shopping centers, airport lounges, and healthcare facilities. Large manufacturing facilities that produce food, beverages, pharmaceuticals, and other products are adhering to GMP (Good manufacturing practices) guidelines more strictly, thereby putting a greater emphasis on cleanliness. Thus, it can be said that the growing need for a dust-free environment, along with enhanced functionalities of central vacuum systems across commercial industries, has led to the growth of the vacuum cleaner industry during the pandemic.
Global vacuum cleaner market by Application
The largest segment based on application is the residential segment owing to the rising cases of allergic reactions, asthma, and other respiratory disorders caused due to dust, dirt, dust mites, and other allergens like pollen inside the house. Additionally, the growing need to keep homes disease-free, especially during the pandemic, is expected to drive the demand for residential vacuum cleaners. The major industry players are currently emphasizing the development of intelligent residential vacuum cleaners with smart features, such as customization, artificial-intelligence-enabled workflow, and integrated security features, thus, making the residential vacuum cleaner market very profitable.
Nevertheless, vacuum cleaners in the industrial segment have also been growing rapidly since the COVID-19 outbreak, making the industrial segment the fastest-growing. Industrial hygiene is a professional practice in large manufacturing units; thus, strict adherence to GMP guidelines by the manufacturers has led to the adoption of specially-built industrial vacuum cleaners in almost all major industrial units around the world. The developments in the industrial segment and the high demand for safety requirements in industries during the pandemic are the two primary factors that are expected to drive the demand for vacuum cleaners during the forecast period.
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