A study recently conducted by the strategic consulting and market research firm BlueWeave Consulting revealed that global food blenders & mixers market was worth USD 7.1 Billion in the year 2020. The market is estimated to grow at a CAGR of 5.0 %, earning revenue of around USD 10.1 Billion by the end of 2027. The growing demand for mixers and blenders in various industries such as dairy, bread, and beverages is driving the global food blenders & mixers market. Also, adequate availability of raw materials in developing countries is powering market growth. Additionally, the rising disposable income of consumers, favorable government initiatives to promote the consumption of various food items, coupled with the growing demand for ready-to-eat food beverages is also helping the market to report significant growth.
Increasing Demand for Innovative Blenders & Mixers for Special Ingredients
The growing prominence of the global food blenders and mixers market is strongly driven by the rising demand for innovative blenders and mixers. Due to this fact, major key players have been investing regularly to improve the outcomes. Certain conditions, such as the formation of lumps and agglomerates, are frequently observed when combining certain ingredients with water/any other liquid. As a result, novel technologies integrated with existing blenders are driving the industry by enhancing the mixing process. The technologically advanced blenders can produce highly homogenous mixtures of desired consistency and texture. Some alo feature a special kind of blade for the efficient mixing of dry powders. For example, when utilizing xanthan gum as a thickening agent, an advanced high shear mixer can be used to eliminate lump formation.
Furthermore, to increase the efficiency of mixers and blenders, outdated processing equipment are being replaced with innovative technology. Thus, the advancements in food blender & mixer equipment creates lucrative opportunities for manufacturers in the global mixers and blenders market.
The Massive Growth of the Food and Beverages Industry Driving the Market
In recent years, there has been a significant increase in the demand for packaged food and beverages. This can be attributed to an increase in the working-class population in developing countries, as well as an increase in disposable income and reliance on packaged foods. The food and beverage industry has started to look for feasible ways to increase their production by using automation and cost-effective food mixers and blenders. Furthermore, processed food and beverage firms are attempting to improve their market sustainability by implementing new blending lines that boost overall production in less time. Also, the food and beverage industry is witnessing a at massive growth, which in turn is fuelling the food blenders and mixers market worldwide.
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The Semi-Automatic Segment of Global Food Blenders and Mixers Market Propelling the Market Forward
Based on the mode of operations, the global food blenders and mixers market is categorized into semi-automatic and automatic bending machines. The semi-automatic segment account for the largest share in the application segment. Semi-automatic mixers are popular because they require little capital to produce homogenous products with the desired consistency and texture. Additionally, several key players in the food and beverage manufacturing industry prefer to use low-cost equipment, such as semi-automatic blenders and mixers as the automatic ones are quite expensive. However, with the increasing advancement in technology and innovation, automatic blenders and mixers are growing at a faster rate.
Impact of COVID-19
The COVID-19 pandemic has harmed almost all industries. Following the declaration of COVID-19 as a pandemic, governments of different countries around the world proposed rigorous public health measures to curb the spread of the virus. Furthermore, restricted access to supermarkets, restaurants, and cafes, coupled with social distancing norms and total lockdown declared by several countries, impaired the demand, hindering the growth of the global food blenders and mixers market.
Furthermore, the lockdowns and curfews have resulted in the closure of numerous large food outlets. As a result of this shutdown, many businesses had to witness a significant drop in revenue, making them hesitant to invest in technology and innovation. Many food and beverage companies have also reduced their production facilities and terminated specific jobs or business units, thereby limiting the demands for new food blending and mixing equipment.
North America Leads the Global Food Blenders and Mixers Market
Geographically, the global food blenders and mixers market is categorized into North America, Europe, the Asia-Pacific, the Middle East & Africa, and Latin America. Out of all the continents, North America dominates the global blenders and mixers industry. The growth of the North American blenders and mixers market is aided by the highly integrated food and beverage industry in the United States and Canada, as well as the presence of numerous prominent global blender manufacturers. Additionally, the global food blenders and mixers market in the Asia Pacific is also catching up as a result of the growing middle-class population, and increasing disposable income, along with the growing demand for hygienic and nutritious packed food items.
The high growth potential of the food blenders and mixers market has created numerous opportunities, prompting new entrants to step into the global competition. New arrivals have led to more healthy competition among long-established market participants. Some of the key players in the global food blenders and mixers market are GEA Group Aktiengesellschaft, Bühler AG, JBT, KHS Group Tetra Pak International S.A., Krones AG, SPX FLOW, Sulzer Ltd, Marel, HOSOKAWA MICRON B.V., and other prominent players.
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