A study recently conducted by the strategic consulting and market research firm BlueWeave Consulting revealed that the global camping equipment market was worth USD 5,189.4 million in 2020 and is further projected to reach USD 7,205.3 million in 2027 at a CAGR of 4.9% during the forecast period (2021-2027).The market for global camping equipment has grown significantly due to various factors, including the rising outdoor recreational activities, the growing demand for eco-friendly camping products, and diversity in camping programs, coupled with innovative camping equipment. In addition, the emergence of glamping, Overlanding/boondocking, campground amenities, private land listings, or boutique campgrounds will further support the growth of the camping equipment market during the forecast period.
Growing Camping Preference Among GenZ
GenZ, the generation born in the mid-to-late 90s through the early 2010s, is expected to be the largest group of campers during the forecast period. Therefore, GenZ is expected to drive market growth during the forecast period. GenZ campers will be unable to own RVs due to income constraints, increasing demand for camping equipment, which will boost the global camping equipment market's growth. Gen Z campers are more likely than any other generation to camp with friends or a partner (43%), according to the North American Camping Report for 2021. With the growing prominence of GenZ in social media, it is expected that the camping equipment market will substantially grow as it will draw attention to camping and camping equipment. This factor can be a significant driver for the growth of the global camping equipment market during the forecast period.
The Growing Popularity of RVs
According to the 2021 North American Camping Report, RVing continues to be one of the most popular forms of camping. RVs and the RV lifestyle are now at an all-time high. RVs as a primary way to camp has been an emerging and popular trend since 2014 due to various reasons, including ease of mobility, a safe place to stay at night, and carrying all significant necessities without much luggage. Furthermore, according to the 2021 North American Camping Report, there are currently more than 13 million households in the US with RVs, increasing more than 1.7 million in 2020, an all-time high. According to the report, RV ownership has increased by 12% since 2019 in the US, with 66% of new RV owners reporting their first camping experience as "great." In contrast, 43% of all RVs renters are likely to label their "first camping experience" as "okay," according to the 2021 North American Camping Report. Growing preference for RVs across all generations, coupled with multiple benefits of RV camping, is contributing to the growth of the camping equipment market.
Offline Segment Holds the Largest Share in the Market Based on Distribution Channels
Based on distribution channels, the global camping equipment market is grouped into online and offline. The offline segment is dominating the overall market. Growth in this segment can be attributed to benefits such as trial before purchase and immediate gratification. Similar products are gathered together, allowing shoppers to quickly compare and contrast different products before choosing which to purchase. However, the online segment is estimated to grow at a higher CAGR through the forecast period due to increased internet penetration and the growing trend of online and mobile shopping.
Impact of COVID-19
When the lockdown was lifted, and governments reduced travel restrictions across countries, demand for camping equipment soared in 2020. During the initial phase of the pandemic, camping equipment manufacturers had to face a lot of trouble as they were unable to procure raw materials like polymers, plastics, and metals from the suppliers due to nationwide lockdowns, travel restrictions, unavailability of labor, and logistical issues. During the lockdown, manufacturers also faced cash constraints as demand for camping equipment was utterly non-existent. However, the need for camping equipment increased as lockdown restrictions eased and people could go outside.
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Global Camping Equipment Market: Regional Insights
The global camping equipment market is segmented into North America, Europe, Asia-Pacific, Latin, America, and Middle East & Africa. Europe held the largest market share in 2020 and is expected to grow at an impressive CAGR during the forecast period, followed by North America. North America also witnessed an increase in the number of campers in 2020. The North American Camping Report for 2021 indicates there were 94.5 million camper households in the whole of North America in 2020. The number of camper households who camped at least once in 2020 was around 48.2 million. As lockdown restrictions were eased towards the end of the year, more campers began to arrive as people started going outdoors after months spent indoors. The COVID-19 resulted in a dramatic increase in the number of first-time campers in 2020, as North America saw a roughly five-fold increase over 2019.
The global camping equipment market is highly fragmented in nature and comprises numerous domestic players in the market. The key players in the global camping equipment market are Snugpak Ltd., VAUDE Sport GmbH & Co. KG, RJ Thomas Mfg. Co. Inc., Manufacture des TentesCabanon, Boutique Camping (Bell Tent), Decathlon S.A., Kni-Co Manufacturing, Johnson Outdoors Inc., Nemo Equipment Inc., Newell Brands, Oase Outdoors ApS, AMG Group, Big Agnes Inc., Exxel Outdoors, Montbell Co. Ltd., Nordisk Company A/S, ADL-Tent Ltd., Hilleberg the Tentmaker, Skandika GmbH, Dometic Group AB, Helinox Inc., Vista Outdoor Inc., Recreational Equipment Inc, and other prominent players.
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