GMI Research market report focuses on providing an overview of the industry through detailed market segmentation. The report has information related to the overview and scope of the market followed by the key drivers, restraints, and emerging trends in the market. This report is especially designed to include both qualitative and quantitative aspects of the industry in each region and country included in the study.
List of Significant Manufacturers in the Web Content Management Market include:
- IBM Corporation
- Adobe Inc
- Open Text Corporation
- Oracle Corporation
- Microsoft Corporation
- Acquia Inc.
- Progress Software Corporation
- Rackspace Inc
- Upland Software Inc.
Web Content Management Market Drivers and Restraints:
The increasing trend of web-based marketing and seamless multi-channel experience is a major factor responsible for the growth of the global web content management market. Moreover, marketers are creating a high demand for content management tools, enabling them to visit their sites, fetch data of customers, and assist them in providing customized web content. Web content management software has become important for organizations' growth, as content marketing is a major element in developing a digital marketing campaign. Thus, to sustain in a competitive market and to attract more customers to view the website, marketers are rapidly aiming at the content of their website to offer an improved digital experience to viewers.
Multi-channel customer experience management is also fuelling the growth of the global web content management market. The multi-channel content management tools and services aids businesses in managing market content centrally. Content such as videos, images, texts, translations, meta-data, and product features are managed centrally and distributed to selected channels after approval. Thereby, WCM software enables in providing multi-channel customer experience by offering marketing content in desired formats through the right channels at the right time.
Segmentation: Web Content Management Market
Web Content Management Market: By Component
o Digital Marketing Management
o Mobile & Social Content Management
o Web Experience Management
o Digital Asset Management Integration
o Web Creation and Edit Tools
o Content Analytics
o Professional Services
- Training and Support
o Managed Services
Web Content Management Market: By Deployment Type
Web Content Management Market: By Organization Size
- Large enterprises
- Small & Medium-sized Enterprises (SMEs)
Web Content Management Market: By Vertical
- Media & Entertainment
- Retail & Consumer Goods
- Healthcare & Life Sciences
- Travel & Hospitality
- High-Tech and Telecom
Web Content Management Market: By Region
- North America
o United States of America
- Asia Pacific
o Rest of APAC
o United Kingdom
o Rest of Europe
o South Africa
o Saudi Arabia
o Rest of the world (remaining countries of the LAMEA region)
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