Important Branding Tips for Small Business
Whether you have a small business or a big business, branding is a very important aspect of your company. Your brand is an identity that describes your values, team, customers, and more. So it makes sense for a business owner to really spend time finding the right logo or brand design that will resonate with their target audience.
“Numerous studies have shown that consumers tend to prefer brands which have similar personality traits as themselves; so, it’s important for you to deeply understand your target’s social and psychological characteristics,” saysLuca Amoriello, a director at Nugno, a full service design studio in Dublin, Ireland.
When creating a brand design, it is important for you to ask these questions:
- What sets your company apart from your competitions?
- What value does your company provide?
- What kind of emotion do you want your customers to experience when using your products or service?
The best company really master the art of tapping into their customers emotions. At the end of the day, a good, recognizable brand is one of the most valuable assets a company can have.
The question is now: How do you create a brand?
Be unique
Your brand should be unique. What is it that you do and others in your industry don't do?
Be consistent
Make sure you are consistent in your branding design. Use the same colors and logos on all of your business assets such as website, social media accounts, brochures, business cards, and so on.
Determine your perfect target audience
Spend time and think about who your perfect target audience is. Create a “buyer persona” or an imaginary character that describes the person.
Look at your competitions brands
Most business owners dread the thought of having to check their competitions. However, the successful ones really know what their competitions are doing. Check your competitions branding and list the things you like and don't like.
Create short memorable tagline
A great brand usually has a short and memorable tagline that is catchy. Additionally, a tagline must perfectly describe your company. When writing a tagline, remember to list your strengths and weaknesses.
Write down your elevator pitch
An elevator pitch is also important because it explains the most important aspects of your business in such a short and concise way. The most effective elevator pitch is the one that explains what you do, who your target audience is, and how you're going to help them.
Use colors to express emotions
Colors affect human psychology and behavior more than you think. With the right colors, you can effectively choose the emotions you want to associate your company with. For example, if you are a pre-school, you might want to use colors that express love, warmth, and comfort.
The most successful businesses track and measure their brand effectiveness. If you don't track and measure your branding efforts, that means you won't know what's working and what's not. Spend time to develop a brand that is perfect for your business and you won't regret it later.