Bounce rate is a term used in digital marketing to describe the pace at which visitors leave a website. It indicates the ratio of visitors who come to the site, then abandon ("bounce") rather than browsing following items on the very same website. Thus bounce can be referred to as bouncing back or moving away after entering a webpage.
Experts for SEO and web design in Adelaide have stated that the percentage of all sessions on your site in which people viewed only one page and prompted only one request to the Analytics server is the bounce rate. It is calculated by dividing the Single page duration by total duration.
A 100 percent bounce rate by Google Analytics implies that every viewer who viewed the homepage departed without going anywhere else on the website. Thus Bounce rate has a positive correlation with the downfall of a business.
The web design experts presented below are some pointers for reducing bounce rates of a website.
- The primary way to reduce bounce rate is by improving the content of the webpage. Monotonous and extensive contents have a lower capacity for maintaining the attention span of viewers.
- The keywords used by the SEO should be thoroughly researched and about the body of content. The user should not feel that the keywords are unlinked to the content of the webpage.
- The page should be attractive and vivid enough to stop the viewer from exiting the website. This can be done by an efficient web design expert.
- The keywords in the content should be highlighted and mentioned a couple of times.
- Bounce rates can also be reduced by dividing the content into prominent subheads and bulletins.
- Distracting and annoying pop-ups should be controlled as far as possible.
- The language used in developing the content should be simple, essential, and yet grammatically correct.
- The experts in web design in Adelaide have especially emphasized attractive and attention-holding Meta descriptions. Relevant information provided in the Meta descriptions pertaining to the webpage can reduce the bouncing rate to a great extent. Yet, the Meta descriptions should not give away the entire information in gist to the viewer.
- Technical words and terminologies should be linked extensively to external sources. The viewer often prefers detailed knowledge of every aspect of the webpage.
- The speed of the site is another major factor increasing the bouncing rate of a webpage. Lower site speed acts entirely against that increasing the rate of bouncing. Internet exploration opts so that time consumption can be reduced.
Bouncing rates are often high as viewers lose their patience, interest, and motivation to explore the entire web page. According to experts in SEO and web design in Adelaide, using appealing photos and videos is another technique to improve bounce rate.
Reducing the bouncing rate is thus directly proportional to doing away with all those hindrances that keep a consumer from the consumed. Web design experts have therefore taken the initiative of pointing out particular factors that are probable in reducing the bouncing rates and, in turn, losses incurred.