Top 4 Ways to Intelligently Customize Bakery Packaging Boxes
Confectioners are those persons who make sweet food items like pastries, cakes, donuts, and fresh-baked cookies. All of these items are also commonly known as bakery products. Previously, confectioners had very limited options for boosting their business. They were running a traditional type of business where they had to rely on stock boxes for their packaging needs.
With time, things got changed and custom packaging aided every business. Every individual product seller moved from stock boxes to custom packaging solutions. Bakery owners also started using custom bakery boxes for packing their bakery products. These custom made bakery boxes helped them a lot. After some time, a problem arrived due to which confectioners weren't able to utilize these baker boxes effectively. This happened because there were so many bakeries that were using the same style for bakery boxes. Customers got used to that bakery boxes style and lost their interest. As a result of this, confectioners had to face some very serious consequences. To help such confectioners, we have highlighted some key points that can help them customize the custom bakery packaging boxes.
1: Take some help from a professional designer
The design language is one area of custom bakery packaging boxes that can be easily customized. The problem is that bakery owners aren't aware of the new designs that are popular in the market. Their competitors are ahead of them just because of that unique design language. The thing is that confectioners don't have the idea about the importance of custom design for their custom bakery boxes. By using the same old school design, they aren't able to attract customers.
Bakery products are used for a wide range of purposes. People buy them for birthday parties, Christmas and wedding events. They want to gift customize cakes to their loved ones. So, as a confectioner, you need to keep all these users in mind. The design again comes here and matters a lot for targeting such customers. If you are a newbie, it's not a problem as you can take help from a professional designer. He/she will help you design your custom bakery packaging boxes. Almost every box supplier provides design assistance service; you can take help from their designers. You just have to reach, get a quote and let them help you design a unique custom bakery box for you. You can also create custom baker boxes, but the thing is that you won't have that skill. People are also short of ideas when it comes to design a custom baker box. So, it is best to take help from a professional designer.
2: Make sure your bakery items are safe
Bakery products are edible items and have a very short expiry date. They are freshly made on a daily basis and are supplied at retail stores. Bakery items need some extra level of protection because they are made from different sensitive ingredients. These items can lose their freshness if not packed properly. Therefore, it is essential for confectioners to safely pack and display their bakery products. The question comes in the mind that how is that possible? The answer to this question is to use custom made bakery boxes.
You have to make sure that you have chosen the right material option for your custom bakery packaging boxes. A lot of options are there for the material like cardboard and Kraft Paper. Both of these materials are very important and are highly customizable. For the best protection, you can use cardboard custom baker boxes. The cardboard ensures that your bakery products are safe and sound when packed. Customers like to receive their orders in unique bakery boxes that have appealing looks. When you sell your cakes, pastries, and donuts in these custom cardboard made bakery boxes, your customers will love the whole buying experience. On the other hand, you have the Kraft material that is an excellent eco-friendly material option. Bakery products can be packed and even displayed in Kraft bakery boxes. For small pastries and baked cookies, Kraft bakery boxes would be ideal.
3: Don't forget about the marketing aspect
Every confectioner should have knowledge of custom bakery boxes. When you have that command, you know how to use different areas of bakery packaging for your business. Custom bakery packaging boxes are profitable for the bakery business. If you look around, you will find that almost every bakery owner has printed the bakery logo on the custom bakery boxes. In fact, you will identify a particular bakery product by its packaging. So, imagine how it helps other people who want to buy different types of cakes and cookies.
It's the printing aspect that lets you use custom baker boxes for marketing. On custom wholesale bakery packaging, information related to your bakery brand can be printed. If you understand the importance of marketing, then you should print images, logo and other related information about the bakery. Print those colorful and eye-catching images of different flavors of cupcakes, donuts, and brownies. Research says that eye-catching and attractive images of food items force people to try them. This should be your goal, use realistic images and print them on your bakery packaging boxes. For brand promotion, print the promotion that you are about to announce. Build that curiosity in the mind of your customer by printing it on custom bakery packaging boxes.
4: Use specific custom bakery boxes for every bakery item
Bakery items aren't limited and it's not a good idea to use the same kind of bakery boxes for each bakery item. For packing, this idea can world but won't give any fruitful results. Many confectioners have tried this approach and weren't able to attract customers. If you want to be the best confectioner in the market, you must use dedicated custom made bakery boxes for each bakery item.
You can use special custom made bakery boxes for cakes. Make them look different by choosing a different finishing and design for them. Print the image of the particular baker product with its details. You can also print the detail of the ingredients to engage the customers. The point here is to try a different and unique approach to meet the needs of the customers. A person who wants to buy a donut isn't interested in your range of flavored cakes. So, you should present donuts to such customers in a donut-like a shape bakery boxes. The customers won't even ask anything as the shape would guide him about the donuts. So, this is how you bring variety and make your custom baker boxes different from the other confectioners.