Some people see sports sponsorship as just another form of influencer marketing, but others see it as a channel that offers more benefits, variety, and a powerful form of marketing.
A Sports Sponsorship Agency looks to sport to add value to the brand. In almost all markets, there is intense competition among brands and companies. Often there is little choice in terms of quality, content, or price. To make a brand stand out from the crowd, sponsors use sports to create a unique position in the consumer's mind.
At the highest levels, the sport involves gold medals, world records, and global awareness. A global brand such as Coca-Cola usually associates itself with such excellence and ubiquity. Smaller companies can also benefit from improved awareness, even if only at the local or regional level since this can lead to improved sales. The principles are the same; the only difference is scale.
Companies use MotoGP Sponsorship for various reasons. Here are a few reasons why brands should use sports sponsorship.
1. It Builds Brand Awareness
A brand can leverage marketing benefits from an athlete, sports team, or event. Such sponsorship opportunities are available everywhere, offering exposure to millions of consumers. Brands can drive marketing by showing the brand logo and name everywhere so that they get instilled in the minds of the fans.
Today, consumers have limited patience to watch their favorite TV shows with commercials. Live sports, entertainment, and events are among the last frontiers to engage with a captive audience, therefore serving as a robust platform for your brand to advertise.
For example, having a sports sponsorship deal with the MotoGP World Championship would yield the benefits of having your brand logo and tagline displayed on trackside signage at the circuits and on the TV signal.
2. It Drives Excitement Around the Brand
Sports excite consumers. You can add to the excitement by partnering with an athlete, team, or event to put the brand and mission in the heart of the exciting conversation.
While not the primary reason for a sponsorship deal to occur, the importance of how sports sponsorship agencies boost company morale should not be forgotten. They allow you to give employees access to meet their favorite athletes or see what goes on behind-the-scenes before the event starts.
For example, a sports sponsorship deal with a famous Formula E driver yields the benefit of having him mention your brand on social media before or after a race.
3. Align with New Entities and Build Credibility
Consumers are not always thinking about your brand. MotoGP Sponsorship gives your brand a chance to align itself with an entity that might be cool or patriotic or stylish or young. Sports sponsorship agencies offer a plethora of sponsorship types - sports, entertainment, cause, arts, festivals, associations, and membership organizations, which allow you the freedom to choose a sponsorship that fits seamlessly into your integrated marketing strategy and aligns with your brand essence. Finding the right partner that helps build brand credibility and align with your brand values is a win-win.
4. It Increases Product or Service Sales.
Sports teams, sports events, athletes, and stadiums all directly drive sales. This can be done by simply giving the brand the benefit of having a concession stand in the stadium, a booth at an event, or using athletes to promote a Kickstarter / Indiegogo / Amazon / E-commerce campaign.
Moreover, let’s not forget that some business is done outside of the boardroom. The environment created by MotoGP Sponsorship is perfect for you to engage both your current and potential customers, leading to additional sales opportunities.
For example, a sports sponsorship deal with a MotoGP rider can help sell products to his followers through email marketing campaigns and social media mentions to their followers.
5. Sell to A New, Highly Appealing Target Audience.
Athletes spend a large sum of money on services, gadgets, fashion, and luxury goods. There is no better way to break into this elite community than getting exposure to a few of them using a MotoGP Sponsorship deal. Even word of mouth marketing holds great value among athletes - whether through locker room chats on new products or athletes seeing what the other is wearing and using.
You can also partner with a brand that shares the same target audience so that you can increase reach in a potentially challenging demographic target. This will allow your brand to create a meaningful connection with a relevant audience.
For example, signing a famous SBK rider as a brand ambassador can create awareness and sell into pro and amateur motorsport shops who want to carry products that the pros are using.
6. Market an Expansion to A New Geography.
When expanding into new geography, the best way is to announce a brand's arrival and generate marketing buzz, rather than through a partnership with a major or minor league team, local athlete, or a local sports event. Field marketing teams love the ability to use athletes on a local level.
For example, a sports sponsorship deal with a Formula 1 driver can help promote a new store opening using social media or having him attend the store launch and interact with the media, customers, and employees.
7. Market A Launch of a New Product.
When launching a new product, brands reach out to a sports sponsorship agency to drive excitement and create awareness through various marketing channels to get as much attention and sales as possible.
For example, having the Clinica Mobile test out a new health product or supplement, can increase interest and credibility and eventually impact sales.
8. Drive More Website Views.
Getting backlinks from a team, event website, or an athlete back to your company website can help drive website traffic, whether that logo placement is on the site, a link to an event on a social media feed, or sharing blog content on any of their digital domains.
For example, having a famous rider contribute to the company blog with an article such as “A MotoGP fighter's top tips for keeping healthy in the workplace,” will increase social media engagement and public interest in the website.