Cannabis companies have a good opportunity to connect with customers by creating exceptional packaging. This makes them differentiate their brand from several others in the marketplace. Every successful marketer knows that CBD packaging is as important as the product's quality. It can play an important role in long-term success by influencing what people choose to buy. This difference can be in the terms of millions of dollars. It is even expected that the global cannabis packaging market will have a worth of more than $20.4 billion by the year 2025. And 2020 was considered an innovative and exciting year concerning CBD packaging design. The companies focused on various design elements like colors, aesthetics, fonts, and green packaging to make their products fly off the shelves. Such creative packaging enhances the customer experience and makes them recommend your products to others as well. Here are some of the interesting market trends of 2020 to make your CBD packaging outshine the crowd
A Perfect mix of Color and Design Elements:
Although many forms of marijuana and CBD have become legalized in different states, still the potential customers want an assurance that they are purchasing a legitimate product that is safe to use. Such buying experience needs familiarity and one of the most effective ways to do so is to create the right mix of color and design elements. Familiarity is often associated with particular color choices. Neon colors and gradients have become a rising trend in 2020. This has made the designers believe that it will continue and shift towards packaging creating a retro-futurism vibe. The companies who want to push the gradient trend further may use blurry color effects. They give your labels a more abstract and chic look to draw the customer's attention. However, designers and packaging companies avoided using eye-catchy colors in the year 2020 that may grab the attention of children and minors. Bright colors, fonts, and graphics, resembling cartoons or other animations may uplift your brand but help in attracting the teenagers too.
The increasing percentage of the waste is becoming one of the biggest crises globally. The non-sustainable packaging material is the main reason behind this. Cannabis was initially promoted as a green industry but it generated more than 10,000 tons of packaging waste in Canada during the first year of legalization. Such an incredible amount motivated the producers of CBD packaging companies to use eco-friendly material to reduce the impact. As a result, CBD products were started selling in paper packaging or hemp-based sacs. Many companies stepped forward towards using recyclable, biodegradable, and compostable material to reduce the waste ending in the landfill. While others preferred to create packages that can be reused by the customers. The green, amber and blue glass bottles have a natural UV filtering capacity to maintain the potency of the products and cut down the environmental effect. This gives rise to three eco-friendly CBD packaging trends that were highly noticed in the year 2020 and expected to continue:
- Reduced packaging waste: The businesses go for trimming the useless shipping and packaging material.
- Eco-friendly materials: The CBD packaging sector moved towards the use of sustainable options like hemp, cotton, glass, recyclable paper packaging, and biodegradable plastics.
- Non-toxic design methods: The trend towards plant-based dyes and inks, and using biodegradable adhesives was prominently seen.
CBD Packaging That Follows Rules And General Labeling Requirements:
Just like cannabis laws are different in every state, so does the CBD packaging. Therefore it is necessary to know the regulatory requirements before creating a packaging design for your CBD products. A professional design according to the stated rules was seen as an emerging trend of the year. It also builds customer confidence on your brand. Similarly, you also have to keep in mind the general labeling requirements. The basic details like ingredients, the concentration level of CBD, dosage, and directions to use, etc should be highlighted in a clear font. For example, if manufacturers have to design CBD oil packaging, they should leave ample white space so that branding and design elements do not disappear behind informative labels. The implementation of child-resistant packaging parameters, push-n-twist caps, and squeeze-n-pull designs was also seen implementing in the year 2020.
Packaging Highlighting Sourcing:
The consumers of today are becoming inclined towards organic and all-natural products. 2020 was the year of awareness and raising concerns. It means that your company has to be completely transparent about how you grow your cannabis and how much it is beneficial for the consumers. Such information should also be included on the package stating whether your product is organic or non-organic. It is necessary to meet customers' needs and expectations. Other information to be included on CBD packaging is the common name of cannabis strain. It is true for both recreational and medicinal cannabis products. In the case you include medical information, it is mandatory to include appropriate medical symbols as a part of your packaging design. It should help users become more aware of the benefits of medical marijuana. Using correct symbols and terminology will legitimize the product and erase any confusion in the minds of some consumers.
Packaging That Pokes Fun:
Although packaging design trends of 2020 are aimed towards clean and sophisticated looks, the recreational marijuana producers and packaging manufacturers have started adding humor to their advantage. It is expected to see cheekier puns and wordplay on CBD packaging. Words like munchies are now used more in description labels. Using these stereotypes and silly wordplay is a creative way used by manufacturers to add an element of fun to their cannabis packaging.