You're probably wondering how you can analyze data from so many social networks at the same time.
To simplify this work, there is a platform that integrates data from all your social networks in one place.
Furthermore, it is possible for you to use this platform to schedule your posts within social networks.
Generate valuable reports and insights so you can optimize your campaigns and track your growth on the social network.
Where to look for social media metrics
We offer the possibility to integrate social networks and obtain reports through a single social network, but you can have access to some of this data in tools provided by the social networks' platforms themselves.
If you want access to data such as the number of likes, new followers on your page, Facebook offers a tool called “Facebook Insights”.
But to have access to Facebook Insights you need to have a commercial page within the platform.
Insights are located in the right panel.
They provide a lot of relevant information like the number of likes.
Likes: This displays the total number of people who like your page and also the number of likes.
On the reach tab, they show the reach of views that your page got. Detailed by total, organic and promotions.
Publications: present information regarding the last week's publications, as well as the behavior of followers, access times.
People: Aggregated demographic data of people who like your page based on the age and gender information available in their user profiles. This data can help you in the work of defining your persona and better understand your interests.
If you want to measure your metrics on Instagram, the platform also provides a tracking and data collection tool.
Just like Facebook, to access the Instagram tool you must also have a business profile.
With Instagram Insights you have access to the number of followers, reach of your publications based on the content, impressions, and activities on your profile.
You also have access to the number of interactions with your content you posted with a fancy text generator or emoji, and relevant data about your audience such as demographics, age group, and activity times.
And you can have access to unique Instagram Stories metrics :
Interactions: how many people interacted with your story.
Discovery: the total number of reach of your stories
Rings to return: number of people who returned to your story;
Taps to advance: number of people who have advanced your story
Departures: number of people who left your story.
Responses: number of responses you received from your story
For those who use Linkedin to promote your company, the social network also has an advanced panel with data about your account.
After accessing your page, you just need to find the “analysis” option to access metrics such as social networks.
Visitors: are the unique visitors and pageviews over time, it is also possible to get demographic data from these visitors.
Updates: total number of interactions with your account.
Followers: Number of users who followed your page and demographics comprising: location, role, experience level, industry, company size, and employment status.
If you are a content creator within the platform, you also need to be aware of the main metrics available through the Youtube Studio tool.
On Youtube Studio you can see your channel's growth statistics like:
Reach: You have access to unique impressions, impressions click-through rate, views, and viewers.
Involvement: display time and average preview duration
Audience: recurring viewers, unique viewers, and subscribers
Overview: preview, airtime, and subscribers
With the Twitter tool, Twitter Analytics you have access to analysis of various statistics of your profile.
Where the main metrics are:
Tweets: total number of tweets or posts
Impressions: how many times have your tweets been viewed
Profile visits: how many visits have your profile received
Mentions: how many times have users mentioned your profile
Followers: current followers and how many have you acquired
Featured Tweet: The tweet that gained the most impressions in a given month;
Featured Mention: The tweet with the most impressions where another Twitter user mentions your username;
Featured Follower: Your follower with the most followers. This data shows a potential influencer and partner for your business.