The digital marketing sphere is constantly changing. What worked two years ago may no longer work. Social media networks and search engines annually upgrade algorithms, so making changes to your digital marketing strategy should be routine.
It’s essential to be aware of specific fundamental changes that drive search engines and social media. For example, recently, social media sites like Facebook have begun to crack down on bot accounts, which are fake accounts paid for following other pages. Therefore, paying for Facebook likes is not a quality digital marketing plan in 2021.
Here are several suggestions that will help your business upgrade the digital marketing and SEO Agency plan for the coming year:
Upgrade the Website without Delay
When was the last time you upgraded or improved your brand’s site? It’s highly recommended to partner up with a local Web Development Company to make much-needed improvements to your website. For starters, make sure it loads under 2 seconds, the threshold for Google mobile search. The site should also be easy to navigate, optimized, and convenient for customers to make purchases or otherwise engage with. Ensure that your site meets the criteria for a modern website that drives conversions.
Determine What the Customers Want
Improving a digital marketing strategy with the best Digital Marketing Agency should always depend on what the customers ultimately want. Have their preferences changed in the past year? If so, that may need a change of direction for your brand’s promotional efforts. Customers may also have new needs or expectations. Meeting these is essential for staying ahead of the competition. Gather data and use analytics tools to discern what your customers want before making any significant changes to your digital marketing strategy.
Invest in a Mobile-First Approach
If your business is not heavily invested in delivering mobile-first services, then it is set up for failure. More and more customers are using handheld devices, over computers, for accessing brand-related services. Therefore, it’s prime time your brand worked with a Digital Marketing Services provider to deliver excellent services for smartphones, tablets, and wearable devices. Do not neglect the power of responsive websites. Ensure your websites are responsive across the various screen sizes for a better user experience.
Create New Landing Pages for New Products
If you are promoting a new product, make sure the product has its landing page. When a customer is redirected from a Google ad or a Facebook link, you can ensure higher conversation rates if the customer is sent to a landing page dedicated to the product/service than the generic home page.
It’s highly worthwhile creating landing pages. An SEO Company Los Angeles can help you build your business brand and drive customer engagement.
Aim for a CRO and SEO Combination Strategy
The overall Los Angeles SEO plan should not be narrow-mindedly dedicated just for search engine optimization tactics. SEO should be combined with conversion rate optimization, CRO, for the best results. SEO brings in the traffic while CRO makes sure that a high number of this traffic is retained. Without either, your marketing plan would not be that effective.
Beach Cities marketing Agency
Beach Cities Marketing Agency located in Lawndale; CA is committed to serve the surrounding areas of Los Angeles with complete Digital Marketing services. We have been helping clients for 10 years for web design, SEO, content marketing, Social Media Management, web development, WordPress web development and other online marketing services. Get in touch with us to help reach your business new heights.
Our service areas include: Hermosa Beach, CA 90254, Costa Mesa, Los Angeles, Redondo Beach, Manhattan Beach, Los Angeles County, Long Beach, Seal Beach, Orange County, Carson, Hawthorne, El Segundo, San Pedro, Torrance, Inglewood, Hawaiian Gardens, Culver City, Huntington Beach, Westminster, Lomita, Lawndale.