So you already have a strong brand, and have some printed poly mailers, but now want to know how to create a strong brand presence using those mailers? To grow your business and make the most of your shipping supplies, here are some ways to use your poly mailers to your advantage.
See your bags as ambassadors of your brand identity
The first mindset you need to have with regards to using custom poly mailer bags to building a brand identity for yourself see that bag as being an ambassador for your brand. Consider the fact that everyone who sees it will either be intrigued by your brand or not interested in the least and make a commitment to ensuring that they form the former opinion and not the latter.
The first thing you’ll want to do is make your packaging stand out so that people take notice and the quickest and easiest way to do that is with color. Here is an example of how various colors affect the human brain differently and use can use this to your advantage to create wholesale poly mailers that pop and generate the type of emotion you want your potential customers to have when they think of you. Red is bold and exciting, while yellow is energetic, cheerful, and happy. Blue is corporate and trustworthy, while purple is esoteric and spiritual. What color resonates best with your brand?
Display your logo prominently
Your company’s logo is its official representative and should be one of the first things, if not the very first, that people see when they encounter your brand. Make sure that it is displayed largely and prominently on your packaging so that all can see it.
Use big and bold lettering
Whatever the message is you want people to get from your custom poly mailer bags, they need to be able to see it to take it on board. Use big and bold fonts that grab attention but also be make sure that these fonts are appropriate for your brand. Serif fonts are traditionally used to create a formal, traditional and serious vibe while sans serif fonts are used to create a modern and more relaxed vibe. Write your message using fonts that best resonate with your brand identity.
The advantages of brand awareness
There are many advantages of brand awareness, which helps businesses thrive. The most obvious advantage is the opportunity to secure repeat custom. If a customer remembers your brand and enjoyed a good experience using it, it’s highly likely they’ll use it again. If they have nothing to remind them of your brand name, these odds decrease. Click the link to learn more about the wholesale poly mailers offered by Polypak.