Tonic water is a carbonated drink that includes quinine as a major ingredient. Quinine has been used for its medicinal properties to treat malaria and other diseases. Quinine in tonic water tastes bitter and was used earlier as a palatable way to consume quinine medicine. Recently tonic water has gained popularity as a drink mixer in gin and vodka-based alcoholic drinks. Direct consumption of tonic for bitter flavor has also been a key driver driving the growth of tonic water market.
Tonic water market has been segmented by type into flavored and non-flavored. Flavored tonic water dominates the market owing to the variety and palatable taste. Flavored tonic water contains added high fructose corn syrup or sugar and artificial sweeteners, such as aspartame, to cut the bitter taste of quinine making tonic water a direct consuming refreshing drink. Flavored tonic water also imparts a distinct taste when used as a drink mixer in cocktails and vodka-based alcohol drinks.
Europe is holding the maximum share of the tonic water market due to high inclination towards consumption of both alcoholic and non-alcoholic beverages. In Germany, the addition of quinine is regulated by the German Flavorings Directive, while permitting a limit of quinine content in tonic water as 85mg/l. The quinine content in tonic water makes it a favorable drink mixer in this region, thereby, boosting the growth of the market.
The global tonic water market has been segmented into type, packaging type, distribution channel, and region.
The market on the basis of type has been segmented into flavored and non-flavored.
The market, by packaging type, has been segmented into bottles and cans.
The market, by distribution channel, has been segmented into store based and non-store based.
Some of the key players in the global tonic water market are Fever-Tree (UK), Dr Pepper Snapple Group (US), SodaStream International Ltd. (Israel), A.S. Watson Group (China), Fentimans (UK), Seagram Company Ltd. (Canada), White Rock Beverages (US), Hansen Beverage Company, Inc. (US), Stirrings (US), and East Imperial (New Zealand).
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