Myths Web Design Companies Wish You’d Stop Believing
Most business owners understand the importance of a website, and the importance of web designing, to reach their target audience. But many business owners aren’t sure about what certain terminology means or what they should expect from website design companies in NJ. It’s (ironically) mainly due to the many misconceptions floating all over the web. So here are some common myths about web designing and the real facts behind them.
Web Design Myths And Facts
Web Design And Web Development Are Same
People tend to confuse the terms because they sound similar and many firms offer both services. However, they are not the same. A web designer designs the site’s look and imagines its features while a web developer builds the website by adding codes according to the design. Be sure of the services the company offers when hiring them.
You Don’t Need A Responsive Design
Almost all the website design companies in NJ will disagree with that. Responsive design is a must-have feature that Google highly recommends for better SERP ranks. It involves using grids to design the site so that it loads on desktop, smartphone and tablets without distorting the website design.
Mobile-Friendly Is The Same As Responsive
Clients tend to confuse the terms because responsive design is mobile-friendly and many advertisers use the terms interchangeably. But not all mobile-friendly designs are responsive. It could also refer to a separate mobile site or an adaptive design. Verify what the company means by mobile-friendly before you hire them.
More Widgets Are Better
No web design company would suggest cramming the website with all sorts of widgets. While they can be cool, you shouldn’t add them unless the feature it offers is crucial to your business or the site’s function. Adding too many features may put the visitors off and increase bounce rates. Minimalism is the key to good web design.
Looks Are All That Matter
It’s easy to assume that website design is all about aesthetics. But designers also consider the site’s UI/UX so that your visitors can navigate your site with ease, which also improves your SERP rank.
Homepage Is All That Matters
The homepage is an important part of your website because it acts as an intro to your brand for many visitors. But not all your visitors reach the homepage. Some may be reading your blogs and may go to your services page instead to learn what you have to offer. So don’t neglect other webpages.
All Your CTAs Should Be Above The Fold
While many people don’t like scrolling down before taking action, many people like to learn as much about your products and services before taking action. In some cases, a CTA button below the fold may outperform the one above the fold. You should place CTAs based on where on the webpage they can find content that motivates them to take action.
Your Website Doesn’t Need Changes After Launching
Launching the website is simply the first step. As designing standards evolve over the years, you need to update your site to meet those standards. You may also need to add new features and webpages to your site as your business grows. Make sure to use a reliable host to protect and back up your site.
Your Website Is Enough To Draw Traffic
Again, creating a website is simply the first step to building your online presence. You need a good digital marketing strategy to tell your target audience that you have a website and what it can do for them. Build your strategy around conversions (sales, signups, etc.) rather than web traffic (number of visitors).
You Don’t Need A Web Design Company
While DIY web builders can help you design a reasonably good website, they aren’t always a good substitute for a web design company. In many cases, you need an expert to make the most out of the web builder to create a website unique to your brand.