The global away from home tissue products market is projected to rise from a valuation of US$25,566.3 Mn in 2017 to reach US$31,449.9 Mn by end of 2022. The market is forecast to rise at a CAGR of 4.2% from 2017 to 2022.
The growing awareness on hygiene in the area of hotels, restaurants, and catering sector world over is a key trend driving the evolution of the away from home tissue products market. A sustained focus on the importance of hygiene and sanitation across communities in public places such as hospitals, hotels, and offices is a primary factor that has propelled the demand for different away-from-home tissue products such as napkins, toweling, toilet papers, facial tissues, and sanitary napkins.
In several developing and developed regions, the adoption of active prevention measures against a number of diseases, notably contagious ones, has boosted the demand for these products as they are found to be more effective than traditional hand dryers and cloth towels. Substantial technological advances in the packaging machinery and the advent of more affordable and environmental-friendly products are recent developments favorably impacting the market.
The rising focus on hygiene, sanitation, and comfort in the area of healthcare, hospitality, food service, and retail is a key factor driving the demand for various away from home tissue products. The growing demand for better protection products against contagious diseases in hotels and catering services, commercial institutions, healthcare institutions, and public places is bolstering the adoption of away from home tissue products. A burgeoning hotels, restaurants, and catering sector, coupled with improving consumer spending in several developing and developed countries, is a prominent trend accentuating the market.
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The intensifying demand for environmentally preferable options and recyclable napkins and facial tissue products is a key factor expected to fuel the away from home tissue products market. The advent of tissue products in various sizes, weight, and color in order to meet the specific criteria of end users is a key factor accentuating the market. However, the availability of lower quality away-from-home tissue products is a notable factor likely to hamper the market in some regions. In addition, a low hotel room occupancy in some countries still recovering from the adverse effects of global recession of 2009 is also likely to affect the profitability of players. Nevertheless, the rising demand for towel and tissue products in the food service industry has opened up lucrative avenues for market players.
The global away from home tissue products market report offers an in-depth analysis of key drivers and challenges, notable trends and emerging opportunities, regulatory landscape, share and size of key segments, and competitive landscape. A comparative analysis of the growth of the various segments by capturing year-over-year (YoY) growth statistics during the historical period of 2012–2017, which helps in making reliable projections during the forecast period.
The global away from home tissue products market is primarily driven by the rising demand for better hygiene and sanitation products among various end users such as hotels and restaurants, healthcare institutions, businesses and commercial institutions, educational institutes, and public places. The sustained focus on hand washing and drying for sanitation purpose in commercial environments and offices is a notable factor stoking the demand for napkins and toweling. The advent of tissue products in various rolls and folds made with high-quality recyclable paper materials is expected to boost the market. The growing significance of these products in preventing contagious diseases in various parts of the world is a crucial trend accentuating the market over the forecast period.
Global Away from Home Tissue Products Market: Segmentation
The report segments the global away from home tissue products market on the basis of product type, end use, material type, application, and region. The study offers share and size of segments across various regions and highlights the key factors influencing the growth of these over the forecast period.