LinkedIn is the platform to be on if your target audience is comprised of professionals and other businesses. To grow on LinkedIn, your content needs to be on point.
Video content is increasing in popularity across all social media sites, and LinkedIn is no different.
Here is how you can use videos on LinkedIn to grow your business:
- Showcase your team.
No business can function if the people that run it are not feeling up to the task because people behave in reciprocal determinism, so they will behave in a way they are feeling.
Posting a video that showcases the people that make your running your business possible not only makes your brand appealing, but it also shows that you value your team.
Businesses that often post pictures or videos of their employees generally get a lot of traction online. In the race to get to the top of the food chain, most businesses have forgotten that people, on either side, are the most crucial pieces to success.
If your team members have some exceptional talent (it doesn’t have to be something that helps them in their professional careers), showcase it on LinkedIn.
But make sure to ask your employees first before posting anything about them on any social platform. You do not want to put them in a place where they didn’t want to be in the first place.
- Post tutorials on LinkedIn.
Tutorial videos generally do well on LinkedIn. Granted, you will need to make your tutorials creative and different.
Try to make your tutorials unique and engaging. Maybe have a company mascot show how you can do things, or have your teammates come up with something unique and true to your online brand.
Using animated videos is also another way to make your videos appealing and to the point.
One thing to remember, your tutorial videos need to be something people want to see from your brand. In most cases, people who see tutorials related to your products or services are well down the sales funnel, so delivering real value and convenience should be the paramount concern.
- Share exciting moments at your workplace.
People love to see behind the scenes and bloopers. There is something natural about these kinds of things. And the great thing is that they get a lot of engagement from people as well, interacting with your audience should remain the prime goal as you interact with visitors on website with live chat app to gain insights, upsell and solve your niche troubles.
Maybe you have a company lunch or gathering where there’s food and people having a good time. Make sure to have someone capture these moments. Modern smartphones record video just fine, so you don’t have to worry about lagging carrying expensive gear with you.
If you’re hosting game night for your team, and someone makes an epic shot on the pool table, make sure to post something like that on LinkedIn.
Videos like these will help you portray an employee-friendly, people-first approach to your business. Something that people who are looking to join your organization will significantly be motivated and impressed by.
Also, if you have a brand that people are genuinely interested in or are curious about, you will be able to get way more engagement for the same amount of work. You might even get a few leads and clients out of a video if it goes viral on LinkedIn.
- Share customer reviews and testimonials.
Social proof is essential for all manner of businesses. It doesn’t matter if you’re offering a service or have a fantastic product to sell. Customer reviews and past testimonials do have an impact on prospective clients.
Having a written review on your website is good and all, but on social platforms like LinkedIn, video reviews will, without a doubt, give your business more benefit.
Seeing other people giving a heartfelt recommendation is something that is not only eye-catching but it is incredibly persuasive. Getting clients is not going to be an issue if you have a professionally made video. That is to the point, engaging, and shows people what your business can do for them.
Video content on LinkedIn is really blowing up. More and more businesses use video to show how their business is like and what it looks like behind the scenes.
By using video content, you will generally get a lot more engagement and create interest in your products and services—a must-have for businesses.