From Transaction to Experience: How Ishita Agrawal and Tapp Turns Products Into Platforms for Connection

NEW YORK, NY / ACCESS Newswire / December 2, 2025 /The experience economy is not coming. It is here. Consumers increasingly value experiences over possessions, access over ownership, and community over consumption. This shift has already transformed industries like travel, entertainment, and hospitality. Now it is reshaping consumer products.

The problem for physical product brands has been infrastructure. Creating experiences requires content, community management, technology platforms, and ongoing engagement. For most brands, building this infrastructure seemed impossible or prohibitively expensive.

Tapp removes these barriers.

The platform transforms any physical product into an experience platform. A candle becomes a gateway to guided meditation. A coffee bag becomes access to brewing masterclasses and origin stories. A skincare jar becomes a personalized wellness journey. The product is no longer just a thing. It is a portal.

This transformation addresses what traditional retail and e-commerce fundamentally miss. Products arrive in boxes. Customers open them, use them, and the relationship goes dormant until the next purchase cycle. Between transactions, the brand disappears from the customer 's life.

Tapp fills this gap by creating ongoing touchpoints anchored to product use. When customers open their product, they tap to unlock experiences designed around that specific moment. The engagement is contextual, timely, and relevant in ways that emails or ads can never be.

A supplement bottle that arrives in the mail is not just packaging. It unlocks a wellness routine, daily check-ins, progress tracking, and community support. The customer is not just taking vitamins. They are participating in a health journey with guidance and accountability.

As Bit Rebels explored, this is the Soho House model for commerce. Every product becomes a membership card. Every purchase becomes an invitation to belong to something larger than a transaction.

The membership mindset fundamentally changes customer expectations and brand relationships. Members spend more, return more frequently, and advocate more loudly. They are less price-sensitive because they are buying into an experience and identity, not just a product.

Tapp enables brands to create these membership experiences without building apps, hiring community managers, or developing content from scratch. The platform provides modular tools that brands can customize: branded games, community walls, live events, guided routines, quizzes, polls, and reward systems.

A beverage brand might use community walls where customers share recipes and pairings. A fitness brand might use progress trackers and challenge systems. A beauty brand might use tutorials and live Q&A sessions with experts. The modules adapt to each brand 's unique identity and customer needs.

The platform also makes experiences shoppable. When customers engage with content, participate in challenges, or complete routines, they naturally discover complementary products. Tapp enables one-tap reorders and personalized product recommendations based on engagement patterns, not just purchase history.

This contextual commerce converts significantly better than traditional upselling. A customer completing a skincare routine who sees a recommendation for the next step in that routine is far more likely to purchase than someone receiving a generic email promotion. The context makes the recommendation feel helpful rather than pushy.

Brands using Tapp see a 26 percent increase in upsell conversion driven by these contextual prompts. The platform turns engagement into revenue naturally, without aggressive sales tactics that damage customer relationships.

The experience platform model also creates content flywheel effects. Customer participation generates user-generated content that attracts more customers. Community members sharing routines, results, or creative uses of products become brand advocates without formal incentive programs.

As Ishita Agrawal explained in USA Wire, brands need to fundamentally "recreate the customer journey " by thinking beyond the transaction. The future belongs to brands that integrate experiences into the product itself.

Tapp makes this integration seamless. Brands choose entry methods based on their distribution model. For direct-to-consumer brands, Tapp Tags embedded in packaging provide the most friction-free experience.

For retail brands, QR codes on inserts work effectively. For digital-first brands, email and SMS links provide immediate access.

The engagement rates validate the approach. Tapp Tags achieve 40 percent engagement compared to 1-3 percent for standard QR codes. This dramatic difference stems from reduced friction and immediate value. Customers tap their product the same way they would tap for Apple Pay. The experience launches instantly with personalized content.

The platform runs as a mobile-first web experience, not an app. No download is required. No App Store approval is needed. The experience launches instantly and works across devices. This removes the biggest barrier to engagement: asking customers to install something new.

For brands worried about resource requirements, Tapp is designed for speed and simplicity. Setup takes under a week. AI-powered tools help create content. The platform integrates with existing tech stacks including Klaviyo, Recharge, Yotpo, and other common tools. Everything runs on autopilot once launched.

The experience economy rewards brands that understand a fundamental truth: customers are not just buying products. They are buying better versions of their lives. A yoga mat is not just foam. It is a commitment to wellness. A coffee subscription is not just beans. It is a morning ritual. A skincare routine is not just products. It is self-care.

Tapp helps brands deliver on these deeper promises. The platform turns products into experiences that support customer goals, build community around shared values, and create moments of delight that transcend the physical item.

As West Hollywood Weekly documented, Tapp is building the post-purchase media network where products become channels for content, community, and commerce. This is not a feature addition. It is a fundamental reimagining of what products can be.

The brands winning in the experience economy will be those that recognize products as platforms. Every candle is a meditation platform. Every supplement is a wellness platform. Every piece of clothing is a style platform. The product is the entry point to something larger.

Tapp provides the infrastructure to make this vision real. The technology is ready. The customer expectation is already there. The only question is which brands will seize the opportunity to transform transactions into experiences.

The future of consumer brands is not about better products or cheaper prices. It is about creating experiences customers want to be part of. Tapp makes that future accessible today.

Learn more about turning products into platforms at thetapp.io.

Ishita Agrawal
New York, NY
https://www.thetapp.io/
david@gldnpr.com

SOURCE:Ishita Agrawal

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