21ьз╕ C

Pura Joins Fragrance Creators Association to Help Advance FCA’s Future-Focused Leadership in the Fragrance Industry

News Provided by Accesswire2024-12-11

WASHINGTON, DC / ACCESSWIRE / December 11, 2024 /Pura, the smart fragrance company that marries premium fragrance with innovative technology, has joined the Fragrance Creators Association (FCA), the leading trade association representing the multibillion-dollar fragrance industry. This partnership underscores Pura 's commitment to fragrance innovation, aligning with FCA 's mission to foster a future-ready fragrance industry that champions innovation for people, perfume, and the planet.

"FCA 's diverse member companies span the fragrance ecosystem, united by shared values of stewardship, innovation, and a commitment to consumer well-being," said Farah K. Ahmed, President & CEO of FCA. "Welcoming Pura strengthens our mission to drive positive impacts for businesses and consumers today and in the future."

"At Pura, we 're reimagining the future of fragrance," said Mara Dumski, Chief Fragrance Experience Officer at Pura. "Becoming a member of FCA will further support our commitment to growth and innovation within the space."

Pura 's membership supports FCA 's efforts to advance future-oriented policies for the diverse array of companies across the fragrance value chain. With expertise in digital fragrance solutions, Pura will help reinforce the essential role that fragrance plays in enhancing everyday experiences for billions of people around the world.

For media inquiries or further information, please contact:

E. Janset Batibay
Fragrance Creators Association
Jbatibay@fragrancecreators.org

About Fragrance Creators Association:
Fragrance Creators Association is the trade association representing the majority of fragrance manufacturing in North America. We also represent fragrance-related interests along the value chain. Fragrance Creators ' member companies are diverse, including large, medium, and small-sized companies that create, manufacture, and use fragrances and scents for home care, personal care, home design, fine fragrance, and industrial and institutional products, as well as those that supply fragrance ingredients, including natural extracts and other raw materials used in perfumery and fragrance mixtures.

Fragrance Creators established and administers the Congressional Fragrance Caucus, ensuring ongoing dialogue with members of Congress and staff. Fragrance Creators also produces The Fragrance Conservatory, the comprehensive digital resource for high-quality information about fragrance-www.fragranceconservatory.com. Learn more about Fragrance Creators at fragrancecreators.org-for people, perfume, and the planet.

About Pura:
Pura is a tech company that creates uplifting moments through scent, pairing fragrance with smart technology in a way that enables people to customize and control the way they experience scent in their homes and cars. Pura partners with popular brands like Capri Blue, NEST New York, Anthropologie, and more to bring both original and well-loved fragrances to consumers in a modern, convenient, and safe way. Each premium scent is formulated with quality, responsibly sourced ingredients and meets the highest standards in the industry.

Contact Information

E. Janset Batibay
jbatibay@fragrancecreators.org