Edenred Capital invests in 5Mins AI, the “TikTok-style” learning platform

Press release
2 December 2022

Edenred Capital invests in 5Mins AI, the “TikTok-style” learning platform

The Edenred Grouphas invested in5Mins AI, viaEdenred Capital,its venture capital arm. 5Mins AIisagamified learning platform reinventing employee upskilling through a “TikTok-style”mobile-ledexperience.Edenred Capital invested in this seed round alongside AlbionVC.This investmentaimstodrive 5Mins AI’s product development and expandits global customer base.

5Mins AI is a UK-based company founded in 2021, providing short-form learning for companies via a mobile app that delivers personalised, micro-sized videos in TikTok format, promoting continuous learning.

The platform features 15,000+ bite-sized lessons from 150+ educators and coaches worldwide covering 100+ essential technical and power skills for the workplace. Since going to market in March 2022, more than 100,000+ lessons have been watched on the platform and 5Mins AI’s annual recurring revenue has grown 20x.

Edenred Capital has a track record in corporate learning, having already invested in Fuse Universal, a training platform specializing in user generated content to large companies.

Philippe Dufour,co-founder and Managing Partner of Edenred Capital, says: “For more than 10 years,Edenred Capitalcontinues its long term goal ofsupporting entrepreuneurial teams that aredeliveringfirst class solutions in the B2B2E market.5Mins AIprovides a journey towards short-form, gamified andmore efficient corporate learning. Workplace learning has evolved to become amust-have to help businesses drive innovation while improving employeeattraction andretention. We are convinced that 5Mins AIis well-positionned toconquer this promising, yet underpenetrated market, thanks to a top-notch technology platform andanexperienced team.”

Saurav Chopra, founder and CEO of5Mins AI, says: “We aredelighted to have Edenred Capital as an investorand arelooking forward to collaborating with Edenred to open new geographies and enhance our value proposition.”

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About Edenred Capital Partners:

Edenred Capitalsupports European technology entrepreneurs with long-term capital and scale-up expertise. Its investment scope covers Fintech, Commerce Tech, Future of Work and Professional Mobility. Edenred Capital provide its portfolio companies with pragmatic recommendations and helpful introductions to support them as they grow. Edenred Capital is the corporate venture arm of Edenred SE (listed on the CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe indices) and maintains an independent Venture Capital governance.

https://www.edenredcapital.com

About Edenred

Edenredis a leading digital platform for services and payments and the everyday companion for people at work, connecting 52 million users and more than 2 million partner merchants in 45 countries via 950,000 corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency,and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.

Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2021, thanks to its global technology assets, the Group managed close to €30 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40 ESG, CAC Next 20, CAC Large 60, Euronext 100, FTSE4Good and MSCI Europe.

The logos and other trademarks mentioned and featured in this press release are registered trademarks of Edenred S.E., its subsidiaries or third parties. They may not be used for commercial purposes without prior written consent from their owners.

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