HONKARAKENNE UPDATES ITS STRATEGY
HONKARAKENNE OYJ Stock Exchange Release 21 June 2018 at 9:00 a.m.
HONKARAKENNE UPDATES ITS STRATEGY
The Board of Directors of Honkarakenne Oyj has decided on a new strategy for the company.
Set for the year 2021, the aim of the strategy is for Honkarakenne to reach a new business level and reinforce its position as a leading international supplier of high-quality wood construction and services. With the new strategy, we will implement our vision as a pioneer of ecological and healthy living and housing.
As the leading player of the industry, the goal of Honkarakenne is profitable growth in net sales in selected key markets. To achieve this goal, the strong Honka brand and our comprehensive expertise in wood construction will be utilised to increase customer value.
The company’s business areas, BA Finland, BA Russia & CIS and BA Global Markets, remain unchanged. In each area, sales are based on a functioning network of representatives. In addition to introducing new products, the company will invest in the development of this network and provide its representatives better operating models and tools to support sales.
The strategic objectives of Honkarakenne until 2021 are as follows:
- Profitable net sales growth
- Increase in net sales from service business
- Increase in the volume of exports
- Maintaining the strong equity ratio
- Enhancing production by means of improved competitive operating models and investments
Honkarakenne notes that it does not consider its long-term objectives as market forecasts for any one year.
In order to implement the strategy, the company has prepared a plan that covers all its key operations. Each member of the Executive Group is tasked with implementing the plans and developing operations to achieve set strategic objectives in their area of responsibility.
HONKARAKENNE OYJ
Marko Saarelainen
President and CEO
MORE INFORMATION
President & CEO Marko Saarelainen, tel. +358 (0)40 542 0254, marko.saarelainen@honka.com
DISTRIBUTION
NASDAQ OMX Helsinki Ltd
Key media
Financial Supervisory Authority
www.honka.com
Under its Honka® brand, Honkarakenne manufactures high-quality, healthy and ecological detached houses, holiday homes and public buildings using Finnish solid wood. The company has delivered 85,000 buildings to more than 50 countries. Its house packages are made at the company’s own factory in Karstula, Finland. In 2017, the Honkarakenne Group had net sales of MEUR 43.4, of which exports accounted for 41%. www.honka.com
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