CARLSBAD, Calif., June 25, 2018 (GLOBE NEWSWIRE) -- V Group, Inc. (USOTC:VGID), producer and marketer of cutting edge beverage products, is excited to introduce The Company's newest line of beverage products.
V Group, Inc. has completed the test marketing for AND Fitness. And Fitness is a water product that is marketed to the active athlete as well as the athlete "want-to-be". And Fitnesswas test marketed in select markets in Southern California throughout the month of June. "Response for the product was excellent," states Larry Twombly, V Group's President. "The packaging is like nothing else in the market. It compels people to grab it. That, combined with the unique ingredient profile, make AND Fitness a game changer."
And Fitness is currently packaged in a beautiful and functional 20oz plastic bottle in the shape of a dumbbell (much like the ones used at your favorite gym). Inside the cutting-edge packaging, the consumer will find a water product that is unrivaled. The alkaline water has a PH of 9 at the time of bottling. To assist the weekend warrior in all of us, And Fitness also contains Co Q 10 and Curcumin (the active ingredient in Turmeric) for muscle and joint pain relief. Once the initial product is accepted into retail, The Company will be expanding the AND Fitnessbrand by offering different sizes of the unique dumbbell bottle as well as offering flavors completing the maturation of the brand.
V group, Inc. will officially introduce AND Fitness to the rest of the beverage world during the National Association of Convenient Stores Show (NACS) which will take place October 7-10 in Las Vegas, Nevada. It is V Group's intention to be displayed in the trade show's new and exciting products area. V Group will also be entering And Fitnessinto consideration for innovation and packaging awards at the show.
Production of AND Fitness will commence late July, 2018. Once production is secured, V Group, Inc. will be introducing the product to retail through The Company's established distribution channels in Southern California with expanding distribution occurring as quickly as possible.
AND Fitness, in its 20oz version will initially be offered at retail for $1.99. per bottle. The package will be delivered to the distributor for approximately $1.00 per bottle in a 12-pack shrink wrapped tray allowing for a generous profit margin for V Group, the distributors as well as the retailer.
"Although it is too early to firmly estimate revenues to be generated by AND Fitness, V Group, Inc is comfortable stating that AND Fitness will dwarf the revenues of any of The Company's previous products," stated Larry Twombly.
V Group, Inc.
Web Sight: www.anddrinks.com
Phone: (760) 613-8828
© 2018 GlobeNewswire, Inc. All Rights Reserved.