InnerScope Hearing Technologies, Inc. Announces its "Hearing Better in America" Marketing Campaign with the Re-Launch of its Enhanced eCommerce Direct-To-Consumer Website NoHassleHearing.com
The Company kicks off its "Hearing Better in America" marketing campaign with the re-launching of the newly enhanced www.nohasslehearing.com website for its direct-to-consumer FDA-Cleared Hearing Aid Devices.
ROSEVILLE, Calif., June 27, 2018 (GLOBE NEWSWIRE) -- via OTC PR WIRE--Hearing Technologies InnerScopeInc. (OTCQB:INND) announces its "Hearing Better in America" marketing campaign with the newly enhanced re-launching of its www.nohasslehearing.com eCommerce Direct-To-Consumer ("DTC") stores. With this enhancement and re-launch, the Company currently has 2 eCommerce DTC sales platforms dedicated to helping the hearing-impaired community find easy and affordable hearing solutions. The Company had previously announced its www.hearingbenefit.com DTC website for its Personal Sound Amplifier Products. The "Hearing in America" marketing campaign along with its eCommerce DTC sales platforms allows the Company to strategically and demographically focus its marketing resources to the 48 million Americans that have some form of treatable hearing disability. Additionally, the "Hearing in America" marketing campaign gives the Company a unified message to 40+ million Americans who are currently living with the consequences of untreated hearing loss.
InnerScope's "Hearing Better in America" marketing campaign is split into two target demographics. First, targeting the current 83% (approximately 40+ million) Americans who need hearing help but either choose not to seek help because hearing aids are too expensive and/or to time consuming for the traditional process, which usually requires multiple trips and hours to a local hearing healthcare's office or clinic. Second, targeting the remaining 16% (approximately 8+ million) of Americans that do currently wear or have hearing aids devices. These individuals have personally experienced the high cost of hearing aids and are always actively looking for more affordable and better hearing aid devices to replace their current hearing aids that they have. Especially, since the average cost is more than $5,000 and the life span of hearing aids on the average is approximately 5 years maximum before the user needs or wants to purchase new devices. These 8+ million individuals will always be in the market looking for their next hearing aids. With InnerScope's newly enhanced www.nohasslehearing.com offers the 48+ Million Americans affordable hearing aid solution with similar hearing aid technology as well as a great customer satisfaction and experience with InnerScope's FDA-Cleared Hearing Aids starting as low as $499 per hearing aid and financing at 0% interest for up to 24 Months on all hearing aid purchases.
InnerScope is currently running a series of full-page ads in newspapers in 4 strategic markets within the United States as a pilot marketing program. The Company estimates the "Hearing Better in America" marketing campaign with its strategic targeted marketing strategy can up to reach 70% of the entire hearing-impaired population in the United States. The marketing campaign includes:
- Easy and direct access through its eCommerce DTC stores for more affordable hearing assistive products and hearing aid devices to the 48 million people in the United States who suffer with hearing loss and struggle to hear everyday.
- Educating the consumers on the health risks associated with living with consequences of untreated hearing loss, including the increased risks of Dementia and Alzheimer's.
- Full page newspaper ads in every major metropolitan targeted markets throughout the United State, giving the consumers alternative hearing solutions by offering easy phone in orders or directing them to either to go to www.hearingbenefit.com for Personal Sound Amplifiers Products or go to www.nohasslehearing.com for FDA Cleared hearing aid devices at factory direct pricing.
- Direct mail campaigns will follow or be in conjunction with the all the newspaper ads in all of the targeted markets designed to direct traffic to the eCommerce DTC websites sales platforms.
- Satellite Radio ads will follow or be combined with the direct mail and newspaper ads in all targeted markets also designed to direct traffic to the eCommerce DTC websites sales platforms.
- Online advertising and marketing campaigns to include social media. Using the power of targeting and retargeting the Hearing-Impaired Community through Google, Facebook/Instagram, YouTube, and other online advertising channels.
InnerScope believes with this new marketing strategy along with its enhanced eCommerce DTC sales platforms, the "Hearing Better in America" marketing campaign will not only cause a disruption in the traditional sales and delivery model within the hearing aid industry, but also will assist in increasing the importance of hearing health and the acceptance and adoption of hearing aids as a part of a person's overall health and well-being.
"We are excited about our "Hearing Better in America" marketing campaign which will help the millions of people in the United States to decide reduce their health risks by treating their hearing loss", said Matthew Moore, CEO of InnerScope Hearing Technologies. "It is no wonder why more people are living and struggling with hearing loss than ever before, the traditional cost and inconvenience is just too high, but the true cost is even higher with all of the documented health risks of living with untreated hearing loss. The most common treatment recommended for 90% of all types of hearing impairment is hearing aids. Traditionally, the hearing-impaired community purchase hearing aids from a local hearing healthcare's provider's office or clinic. The cost of the hearing aids is bundled with their services and office overhead, which drives up the cost for the consumer. Also, hearing aids were solely designed for the hearing healthcare provider to fit and adjust the hearing aids, not the consumer", continued, Mr. Moore.
"Until now, with all of the latest innovative advancements in hearing aid technology and consumer electronics, specifically in wireless Bluetooth consumer-controlled hearing aids, the user can now personalize and self-adjust the devices, so the hearing-impaired individual now has the option for the same type of FDA cleared hearing aid technology delivered directly to their home, and thus cutting out the middle-man and saving thousands of dollars. Although, InnerScope is not a substitute for the hearing healthcare providers and the needed audiological services they provide, but when the time comes for the consumer to purchase hearing aids, InnerScope is a viable option. With the "Hearing Better in America" marketing campaign, the message is simple, InnerScope has Made Hearing Easy and Hassle Free with access to affordable hearing aids and personal sound amplifiers products offered at factory direct prices, delivered right to them, in the privacy of their home", Mr. Moore concluded.
About InnerScope Hearing Technologies (INND):
InnerScope Hearing Technologies (INND) is a technology driven company with highly scalable B2B and B2C solutions. The Company plans on offering a B2B SaaS based Patient Management System (PMS) software program, designed to improve operations and communication with patients. INND also offers a Buying Group experience for audiology practice, enabling owners to lower product costs and increase their margins. INND will also compete in the DTC (Direct-to-Consumer) markets with its own line of "Hearable", and "Wearable" Personal Sound Amplifier Products (PSAPs) and revolutionary APPs on the iOS and Android markets.
INND has plans on opening, operating and expanding a chain of audiological and retail hearing device clinics. INND's seasoned team of professionals, with collectively over 200+ years of experience in the hearing aid industry, including successful operations in hearing aid manufacturing and retail store management. Our team has the knowledge, relationships, and the experience to quickly deploy new products and software to serve approximately 1.2 billion people around the globe that are suffering with 25 db or greater hearing loss. For more information, please visit: www.innd.com
This presentation contains forward-looking statements which relate to future events or InnerScope Hearing Technologies future performance or financial condition. Any statements that are not statements of historical fact (including statements containing the words "believes," "should," "plans," "anticipates," "expects," "estimates" and similar expressions) should also be considered to be forward-looking statements. These forward-looking statements are not guarantees of future performance, condition or results and involve a number of risks and uncertainties. Actual results may differ materially from those in the forward-looking statements as result of a number of factors, including those described from time to time in InnerScope Hearing Technologies filings with the Securities and Exchange Commission. InnerScope Hearing Technologies undertakes no duty to update any forward-looking statements made herein.
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