TORONTO, June 28, 2018 (GLOBE NEWSWIRE) -- BlueRush Inc. (“BlueRush” or the “Company”) (TSXV:BTV) is excited to announce it is launching a new set of digital marketing programs with Meridian Credit Union featuring BlueRush’s SaaS based IndiVideo product.
The BlueRush interactive personalized videos and financial calculators are designed to advance Meridian’s positioning as a leader in digital banking. Meridian’s goal is to create an online experience where ‘banking feels good’. The new BlueRush marketing programs featuring IndiVideo are designed to achieve this goal by providing customers with tools to better inform their decision-making process. Customers who better understand their options are more likely to increase their trust in the Meridian brand.
“Meridian is committed to creating an online experience where banking feels good,” said David Baldarelli, Senior Vice President of Digital Banking at Meridian. “We chose BlueRush because of their demonstrated excellence in creating exceptional digital marketing software, including friendly, intuitive and more engaging tools that our Members can use to help make informed decisions about managing their finances.”
BlueRush’s IndiVideo platform is built specifically to create improved engagement with existing and prospective customers. BlueRush CEO Steve Taylor adds, “IndiVideo further solidifies Merdian’s positioning as a forerunner in digital banking. IndiVideo builds a powerful relationship between financial institutions and their customers which ultimately decreases funnel abandonment. Our partnership with Meridian is further proof that our investments in IndiVideo as a SaaS platform are paying off”.
About BlueRush Inc.
The Company, through its wholly owned subsidiary, offers a SaaS-based content engagement platform, called DigitalReach, which bridges marketing, sales and compliance. Used by financial advisors, DigitalReach allows for the centralization, personalization, distribution and tracking of content to ensure complete control over what is sent and to whom. BlueRush has also launched IndiVideo, the interactive personalized video platform for financial services. IndiVideo is a highly scalable personalized video platform built to provide AI-driven video content in an easy to understand, entertaining, and compelling manner. The Company's products improve marketing and sales performance and generate greater client satisfaction and loyalty. The Company is publicly listed on the TSXV trading under the symbol "BTV".
For further information please contact:
Chief Executive Officer
Tel: 416-203-0618 x 264
Certain statements contained in this press release constitute "forward-looking information" as such term is defined in applicable Canadian securities legislation. The words "may", "would", "could", "should", "potential", "will", "seek", "intend", "plan", "anticipate", "believe", "estimate", "expect" and similar expressions as they relate to the Company, are intended to identify forward-looking information. All statements other than statements of historical fact may be forward-looking information. Such statements reflect the Company's current views and intentions with respect to future events, and current information available to the Company, and are subject to certain risks, uncertainties and assumptions. Material factors or assumptions were applied in providing forward-looking information. Many factors could cause the actual results, performance or achievements that may be expressed or implied by such forward-looking information to vary from those described herein should one or more of these risks or uncertainties materialize. These factors include, without limitation: changes in law; the ability to implement business strategies and pursue business opportunities; state of the capital markets; the availability of funds and resources to pursue operations; a novel business model; dependence on key suppliers and local partners; competition; the outcome and cost of any litigation; as well as general economic, market and business conditions, as well as those risk factors discussed or referred to in disclosure documents filed by the Company with the securities regulatory authorities in certain provinces of Canada and available at www.sedar.com. Should any factor affect the Company in an unexpected manner, or should assumptions underlying the forward looking information prove incorrect, the actual results or events may differ materially from the results or events predicted. Any such forward-looking information is expressly qualified in its entirety by this cautionary statement. Moreover, the Company does not assume responsibility for the accuracy or completeness of such forward-looking information. The forward -looking information included in this press release is made as of the date of this press release and the Company undertakes no obligation to publicly update or revise any forward-looking information, other than as required by applicable law. The Company’s results and forward-looking information and calculations may be affected by fluctuations in exchange rates.
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