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Suzy Disrupts In-Person Qualitative Market Research Industry with Launch of Suzy Live One-on-One Video Platform

News provided by news direct2020-10-27

--News Direct--

In response to changing market research needs created by the pandemic and restrictions on in-person focus groups, real-time market research platform Suzy today unveiled Suzy Live, a first-of-its-kind qualitative research platform for video-based consumer interviews.

Leveraging Suzyâ€™s on-demand, screened and verified panel of U.S. consumers, Suzy Live brings together both qualitative and quantitative research in one platform, enabling Fortune 500 brands to conduct in-depth one-on-one video interviews to capture consumer sentiment and understand the â€œwhyâ€ behind specific behaviors. Leading brands can leverage the full suite of Suzy tools to generate a more holistic consumer story.

Suzy developed Suzy Live to address a critical need in the market exacerbated by COVID-19: current qualitative research and in-depth interview offerings are expensive, time-consuming, inefficient, and more difficult to conduct now due to the pandemic. Additionally, current qualitative and quantitative research tools remain fragmented and too complex for researchers to fully maximize a mixed methodological research approach. Utilizing a robust technology platform and a built-in verified consumer audience, Suzy Live makes qualitative research seamless and efficient, while combining the strength of Suzyâ€™s existing quantitative-focused platform.

â€œThe current virtual in-depth interview process is arduous and inefficient. There is a lot of fragmentation when it comes to recruitment, scheduling, and the actual platforms that the interviews take place on,â€ said Avi Savar, President of Suzy. â€œWith Suzy Live, weâ€™ve simplified everything, allowing the entire process to happen directly in one platform. With this latest update, weâ€™re bringing best-in-class quantitative and qualitative research into one platform, enabling our clients to get a deeper understanding of their consumers during these uncertain times.â€

Suzy clients like American Express, Garden of Life, and Chateau Ste. Michelle are using Suzy Live to test concepts, understand target audiences, ask questions before a product launch, gather feedback, and more, all in real-time.

â€œSuzy Live not only represents a fast in-depth interview solution, but it also offers the ability to conduct interviews with screened and verified consumers, meaning very high-quality results and insights,â€ said Joe Garbarczyk, Director of Consumer and Digital Marketing at Garden of Life. â€œFor the first time, we can efficiently gather more robust feedback and dig deeper into hyper-targeted audiences.â€

Managing the process seamlessly from end-to-end, Suzy finds and qualifies interview candidates, schedules interviews, moderates, and develops in-depth transcripts for clients.

â€œAs one of Washingtonâ€™s oldest and most celebrated wineries, we take customer feedback and customer experience very seriously. Suzy has been instrumental in helping us understand our customers better, and weâ€™re excited to try the new features in Suzy Live,â€ said Patrick Egan, Director - Insights & Analytics, Chateau Ste. Michelle.

Led by CEO and former ad-agency veteran Matt Britton, Suzy recently completed a $34 million Series C round. Rho Ventures, Bertelsmann Digital Media Investments, Triangle Peak Partners, and Foundry Group participated in the Series C round.

To learn more about Suzy Live or to book a demo, visit: https://suzy.com/suzy-live.

Founded in 2017, Suzy is an enterprise software platform that puts the voice of the consumer at your fingertips. Whether youâ€™re a novice or an expert researcher, Suzy delivers advanced tools combined with the highest-quality audience to deliver insights in minutes. Many of the biggest brands in the world use Suzy to deliver breakthrough products and experiences backed by data-driven decisions. To date, Suzy has raised over $35MM in venture capital funding from investors that include Bertelsmann Digital Media Investments, Foundry Group, Tribeca Venture Partners, Triangle Peak Partners, and Kevin Durantâ€™s 35 Ventures. Learn more at www.suzy.com.