Employee-developed "Know & Go" Mobile App Debuts on 2021 Ram 1500 TRX
AUBURN HILLS, Mich., Sept. 23, 2020 /PRNewswire/ --
Ram Trucks today announced the 2021 Ram 1500 TRX will be the first FCA vehicle to feature the new Know & Go mobile app. The app, pitched by a group of FCA employees during the Company's first-ever "Pitch Night" and later developed by them, features an immersive experience for customers who want to learn more about their vehicle.
"We created the Know & Go app as a way for customers to interact with and learn about their vehicles throughout their ownership lifecycle and personal experiences," said Carolina Harris, Feature Innovation Manager – FCA, and co-creator of Know & Go.
The Know & Go mobile app will be available through the customer's preferred app store. After purchasing a vehicle, customers will have the ability to download the app.
"With all of the content on the 2021 Ram 1500 TRX, the Know & Go mobile app highlights the many new features and capabilities our customers will enjoy in a creative, exciting and engaging way," added Mimi Nguyen, Propulsion Systems Program Manager, Product Development – FCA and co-creator of Know & Go.
The Know & Go mobile app utilizes the camera on a smartphone and incorporates augmented reality to view a vehicle's feature. Simply point the camera at the part of the vehicle you wish to learn more about and the name and a description will be overlaid on the image. Know & Go allows for customers to learn about their vehicles all in one easy-to-use mobile app.
Know & Go mobile app features include:
2021 Ram 1500 TRX customers will be the first to experience this new mobile app before it's available on other vehicles of the FCA portfolio.
Pitch Night Engages Employees to Create New Connectivity and Infotainment Ideas
Online voting allowed employees to whittle down the original 500 ideas to 50 for advancement to the next round. Topic-focused leadership then picked the top 14 ideas from the remaining 50. Coaches and executive sponsors assigned to the finalists to help guide prototype development and fine-tune the "Pitch" as they prepared to present their ideas to a panel of judges, including FCA's Chief Executive Officer Mike Manley, Chief Operating Officer Mark Stewart and several members of the executive leadership team.
Ultimately, the Know & Go mobile app was selected as the top winner for its originality, feasibility, viability and desirability. Since that time, Harris and Nguyen have worked with the cross-fuctional teams to bring their idea from concept to reality.
Ram Truck Brand
Ram continues to outperform the competition and sets the benchmarks for:
Ram is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.
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Company Codes: NYSE:FCAU, Milan:FCA
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