AIA Study Reveals the Ingredients to Living Healthier, Longer, Better Lives
People Adopting Key Behaviours Report Greater Resilience to Adapt to the Impact of COVID-19
HONG KONG, Nov. 30, 2020 /PRNewswire/ -- AIA Group Limited ("AIA" or the "Company": stock code: 1299) today released findings from a ground-breaking research initiative, "Healthier Together", revealing eight key ingredients that enable people to live "Healthier, Longer, Better Lives" – the same behaviours and actions that help combat the stresses caused by the COVID-19 pandemic.
The study was conducted by global data insights company Kantar Group and involved in-depth interviews with more than 80 experts from a broad spectrum of professional disciplines across the Asia-Pacific region.
These findings were validated through a survey of 6,000 consumers, representing a cross-section of cultures in the Asia-Pacific region, including Australia, Mainland China, Hong Kong, Malaysia, Singapore and Thailand, which not only identified tangible actions people can take to improve their health and wellness, but significantly, validated the hypothesis that people already taking these actions are at less risk of being negatively impacted by the uncertainties of COVID-19 and a post-COVID world.
Stuart A. Spencer, AIA Group Chief Marketing Officer, said: "The AIA purpose, which underpins everything we do, is to help people live Healthier, Longer, Better Lives. It's therefore critical to gain a deep understanding of what people can actually do to achieve this, and how we can help them, beyond the obvious steps of exercising, eating healthily and getting sufficient sleep, particularly in the context of COVID-19."
A significant body of new insights and data was gathered from interviews with 80-plus Asia Pacific-based academics, life-coaches, psychologists, mental health experts, influential authors, healthcare representatives and influencers from leading institutions, business and government.
The study identified eight specific behaviours that are most influential in helping people live Healthier, Longer, Better Lives. These were:
The survey asked the 6,000 participants to rate their performance across these criteria. Key findings included:
Stuart A. Spencer added: "This is really exciting because the findings of this unique piece of research now deliver to us a clear pathway to living Healthier, Longer, Better Lives. Healthier Together identifies real actions people can take to improve their physical and mental well-being, and real clarity about how to live Healthier, Longer, Better Lives, which has never been more important to us all than it is right now."
The complete findings of the AIA Healthier Together study and survey can be viewed at: www.aia.com/healthiertogether.
AIA Group Limited and its subsidiaries (collectively "AIA" or the "Group") comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets in Asia-Pacific – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(1), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei, Macau SAR(2), New Zealand, and a 49 per cent joint venture in India.
The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in the Asia-Pacific region (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$291 billion as of 30 June 2020.
AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia-Pacific, AIA serves the holders of more than 36 million individual policies and over 16 million participating members of group insurance schemes.
AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code "1299" with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: "AAGIY").
SOURCE AIA Group Limited
Company Codes: HongKong:1299, OTC-PINK:AAGIY
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