Amyris Delivers Record Black Friday Sales
Amyris Delivers Record Black Friday Sales |
[30-November-2020] |
EMERYVILLE, Calif., Nov. 30, 2020 /PRNewswire/ -- Amyris, Inc. (Nasdaq: AMRS), a leading synthetic biotechnology company active in the Clean Health and Beauty markets through its consumer brands, and a top supplier of sustainable and natural ingredients, announced today record sales revenue from its consumer brands during this year's Black Friday sales event. Black Friday Biossance Online Business Highlights
Amyris' consumer brands are experiencing an excellent fourth quarter with BiossanceTM, its Clean Beauty skincare brand, leading the way. The BiossanceTM brand recorded three times sales revenue compared to its 2019 Black Friday event. Amyris also wholly owns PipetteTM, its baby and mother care brand, and PurecaneTM, the purest, no-calorie sweetener. Each of the brands is available through its own direct-to-consumer online channel as well as through online and brick-and-mortar retail partners. Both brands experienced strong online consumer traffic during this year's Black Friday event with over 50% of sales revenue originating from new customers. Throughout 2020, consumers have shifted a significant part of their shopping to online, and this pattern continues into the holiday season with strong sales being generated from Amyris' direct-to-consumer ecommerce sites; Biossance.com, Pipettebaby.com, and Purecane.com. John Melo, President and Chief Executive Officer of Amyris commented, "Our Biossance.com business alone exceeded $1 million in sales revenue during the three-day Black Friday period. All our consumer brands and channels demonstrated a very strong performance on Black Friday, setting new company records for orders shipped and new consumers coming to our brands. We are on track to deliver as much sales revenue for our consumer business in the fourth quarter as we did for the entirety of 2019." Amyris invested in its digital readiness over the past few years to ensure easy access by consumers to its brands. In anticipation of consumers' doing more online shopping this holiday season, extensive planning went into preparing the supply chain so that fulfillment and shipping would be able to respond to high consumer demand. About Amyris Forward-Looking Statements Amyris, the Amyris logo, No Compromise, Biossance, Pipette, and Purecane are trademarks or registered trademarks of Amyris, Inc. in the U.S. and/or other countries.
SOURCE Amyris, Inc. | ||
Company Codes: NASDAQ-NMS:AMRS |
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