TBWA\Worldwide Wins Big At 2018 Cannes Lions International Festival Of Creativity
TBWA\Worldwide Wins Big At 2018 Cannes Lions International Festival Of Creativity - TBWA\Media Arts Lab leads the TBWA Collective with a Grand Prix, two Gold and three other Lions for "Welcome Home" for Apple |
[22-June-2018] |
NEW YORK, June 22, 2018 /PRNewswire/ -- TBWA\Worldwide delivered one of its best performances in years at the Cannes Lions International Festival of Creativity, winning Gold or higher in 10 distinct categories and bringing home a total of 70 Cannes Lions, representing 21 different offices from around the globe. The agency was honored with two Grand Prix honors and 10 Gold Lions, 22 Silver Lions and 36 Bronze Lions, contributing to TBWA parent company Omnicom Group being named Holding Company of the Year at the festival. "We're proud to see work from 21 offices around the world honored on the industry's biggest stage," said Troy Ruhanen, President and CEO, TBWA\Worldwide. "We are especially proud to see work for our top global clients recognized, including Apple, Nissan, McDonald's and more. For the last four years we have continued to improve and we are more determined than ever to continue our promise to DISRUPT." "This week in Cannes has been a real testament to the strength of our creative collective globally, and our commitment to diverse and disruptive ideas that impact culture," said TBWA Global Chief Creative Officer, Chris Garbutt. "I'm incredibly proud to have had so many people and ideas from every corner of our collective, across a range of mediums, represented on the Cannes stage this week, and thrilled to see Omnicom recognized as Holding Company of the Year." TBWA\Media Arts Lab led the collective with six honors for "Welcome Home," a short film promoting Apple's HomePod speaker, shot by Oscar-winning director Spike Jonze and starring FKA twigs. "Welcome Home" received the highest honor of Grand Prix in the Entertainment for Music category, a Gold Lion for Film and two Gold Lions for Film Craft. TBWA\Media Arts Lab also took home Gold in the Social & Influencer category for "Welcome to @Apple," Apple's Instagram page dedicated to the Shot on iPhone community. TBWA\India was awarded the Lions Health Grand Prix for Good for "Blink to Speak," a powerful eye language tool created on behalf of the Asha Ek Hope Foundation and the NeuroGen Brain and Spine Institute to teach paralyzed persons to speak using only their eyes. The project, which included 10,000 printed guides and an e-book, also took home a Gold Lion in Pharma and a Silver Lion in Product Design. Additional Gold and Silver Cannes Lions awarded to TBWA agencies include: GOLD SILVER Entertainment for Music: Use of Licensed/Adapted Music — Welcome Home, TBWA\Media Arts Lab About TBWA Worldwide About Omnicom Group Inc.
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