RBC recognized as the Best Private Bank for Digital Client Communication in North America

RBC recognized as the Best Private Bank for Digital Client Communication in North America

TORONTO, June 27, 2018 /CNW/ - RBC Wealth Management was awarded "Best Private Bank for Digital Client Communication in North America" at the inaugural Global Wealth Tech Awards on June 14^th in London, England. Professional Wealth Management magazine, a publication of the Financial Times Group, launched the awards to recognize the increasingly important role of technology in private banking today.

According to Terri-Lee Weeks, SVP, Products & Strategy, RBC Wealth Management, the award recognizes RBC's efforts to build a digitally-enabled relationship bank. "Our clients are getting busier, so we're making sure that we focus on simplifying everyday client needs as well as adapting our service models to fit our clients' preferences," said Weeks. "As a result, we are investing significantly in digital and data capabilities to re-imagine how we interact with and deliver services to clients, including client communications."

RBC Wealth Management was recognized based on a combination of initiatives that showcase how technology is transforming its business model, improving client experiences and engagement, enhancing advisor productivity and satisfaction, and driving sustainable growth. They include: the Advisor's Virtual Assistant (AVA) mobile app; RBC Wealth Management Online (U.S.) client app; a new digital onboarding and client platform for our direct-to-client channel within RBC Global Asset Management; and digital marketing efforts to support the launch of the Wealth Transfer Report.

"Future differentiation will increasingly be driven by wealth managers' ability to offer deep client discovery and holistic goals-based planning, all underpinned by seamless service models and digitally-integrated channels," said Weeks. "A significant portion of our digital investment is accelerating our journey towards that vision."

About RBC Wealth Management
RBC Wealth Management is one of the world's top five largest wealth managers*. RBC Wealth Management directly serves affluent, high net worth and ultra high net worth clients globally with a full suite of banking, investment, trust and other wealth management solutions, from our key operational hubs in Canada, the United States, the British Isles, and Asia. The business also provides asset management products and services directly and through RBC and third party distributors to institutional and individual clients, through its RBC Global Asset Management business (which includes BlueBay Asset Management). RBC Wealth Management has C$944 billion of assets under administration, C$655 billion of assets under management and more than 4,800 financial consultants, advisors, private bankers, and trust officers. For more information, please visit www.rbcwealthmanagement.com.

*Scorpio Partnership Global Private Banking KPI Benchmark 2018. In the United States, securities are offered through RBC Wealth Management, a division of RBC Capital Markets, LLC, a wholly owned subsidiary of Royal Bank of Canada. Member NYSE/FINRA/SIPC.

SOURCE RBC Wealth Management