Avon accelerates digital transformation plans to become fast-beauty brand
Avon accelerates digital transformation plans to become fast-beauty brand |
[27-June-2018] |
- Mobile-enabled shoppable brochure live in 12 countries, attracting 500,000 users in first 48 hours - Global Sales Centre of Excellence launched to support 6 million beauty entrepreneurs to grow their businesses - New team in place to integrate insight-led digitisation across Avon's business model LONDON, June 27, 2018 /PRNewswire/ -- Avon Products, Inc. (NYSE: AVP) has announced it has reached a series of milestones in its plans to transform the digital capabilities of its Representatives and improve interactions with consumers. Avon is a leading beauty company, and is developing the digital tools necessary to bring customers the latest trends, through the direct, trusted, personal experience of its 6 million strong network of beauty micro-entrepreneurs. Connecting to the consumer: mobile and e-interactive shoppable brochure
Investing in growth: new Global Sales Organisation
New Global Sales team in place to integrate insight-led digitization
Jan Zijderveld, Chief Executive Officer, said: "Digitisation is at the heart of our strategy as we build a new, modern and relevant Avon that is both high-touch and high-tech. We are working intensely to build the right tools to support our 6 million strong network of beauty entrepreneurs to help them provide a personal service to their customers that is underpinned by strong digital capability. This pilot is off to a promising start with huge potential as we implement more broadly." ABOUT AVON View original content:http://www.prnewswire.com/news-releases/avon-accelerates-digital-transformation-plans-to-become-fast-beauty-brand-300673210.html SOURCE Avon Products, Inc. | ||
Company Codes: NYSE:AVP |
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