Playtex® Simply Gentle Glide™ Spoofs "Extra" In The World Around Us
Playtex® Simply Gentle Glide™ Spoofs "Extra" In The World Around Us Brand relaunches line with a new clear applicator free from colors, dyes, and BPA |
[28-June-2018] |
SHELTON, Conn., June 28, 2018 /PRNewswire/ -- Based on an insight that today's consumers experience an influx of "extra" – from numerous ads, product offerings & even personalities – so much that society has invented internet slang: #Extra. To poke fun at these overly extra moments in a spoof-like-spirit (i.e. tampons auto-ejecting in rose-colored bathrooms), Playtex® Simply Gentle Glide™ recently launched a digital short featuring actress and comedian D'Arcy Carden demonstrating that when it comes to tampons, simple is all you need. "It's funny how extra things have gotten in everything – from diet crazes, new technology and apps launching seemingly every day, even down to the fem care category! I don't need a tampon to balance my flora, I need one to absorb my period flow and I love that Playtex® Simply Gentle Glide™ is reminding women to get back to the simple things," says D'Arcy Carden. Relaunching in June, the Playtex® Simply Gentle Glide™ line offers the same safe, gentle and reliable care the brand is known for, now with a clear applicator free from colors, dyes and BPA. Every ingredient in the product is rigorously evaluated to provide protection that women can trust.* "We felt it was time to speak to our customers with a fresh take on the current conversation happening around feminine care," said Devon Driscoll, Brand Manager at Playtex® Simply Gentle Glide™. "This campaign heroes simplicity and is a reminder to simplify our lives a bit – because, at the end of the day, women want a tampon that is safe, gentle and reliable, and that's what we offer." To watch the video, click here: https://www.youtube.com/watch?v=vsS3pQ9S1og&feature=youtu.be, and be sure to follow D'Arcy Carden on Instagram @darcycarden, and the brand at https://www.facebook.com/PlaytexSGG/. Playtex® Simply Gentle Glide™
Available in mass, grocery and drug retailers nationwide and online at www.playtexplayon.com. About the Playtex® Feminine Care Brand About D'Arcy Carden About Edgewell Personal Care *when used as instructed Media Contact:
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Company Codes: NYSE:EPC |
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