McCormick Launches Transformation of Flavor Forecast® for 2019
McCormick Launches Transformation of Flavor Forecast® for 2019 New Year-Round, Live Feed Approach to Flavor Trend Hunting Spotlights 'The Need for Seed' |
[17-January-2019] |
HUNT VALLEY, Md., Jan. 17, 2019 /PRNewswire/ -- Today McCormick & Company, Inc., a global leader in flavor, revealed it's jumpstarting a year-round, always-on flavor news approach to its nearly 20-year-old annual report. Flavor Forecast, which has always highlighted fresh flavor insights and inspiration from around the globe, will now convene in real time in an evolving flavor conversation through podcasts, a video series, Instagram, and Pinterest.
The McCormick® Flavor Forecast® platform is the destination for people everywhere who are passionate about knowing the latest in flavor – at restaurants, on retail shelves, in home kitchens and beyond. Flavor Forecast will feature quarterly, in-depth flavor topics and weekly inspiration, plus share vibrant images and videos, educational podcasts, delicious recipes and insider content from a global community of experts, chefs, influencers and flavor forecasters. "Our new, curated global platform is the place to discover what flavors are on the horizon, what everyone will be talking about, what you should be experimenting with and what flavors we dare you to try now," says McCormick Executive Chef Kevan Vetter. "We invite everyone to join the conversation by following our Instagram feed." McCormick has also teamed up with some of the hottest thought leaders in food, culture and innovation to help showcase new tastes and their own immersive experiences. Throughout the year, each leader will travel to destinations around the world to report on flavor discovery through their unique lenses, capturing imagery, video and perspectives on the future of flavor. Get Started with a Must Try Flavor Trend for 2019: 'The Need for Seed' To learn more on 'The Need for Seed' and Flavor Forecast 2019, visit FlavorForecast.com, and follow the @FlavorForecast feed on Instagram. Note to media: To download high-resolution images, recipes and materials, visit: https://mccormick.new-media-release.com/2019_flavor_forecast/index.html or visit our digital press room at: www.mccormick.com/press-room About Flavor Forecast About McCormick
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Company Codes: NYSE:MKC |
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