If you are able to track something, it becomes very easy for you to improve it. This applies to SEO marketing. Serious content marketers track and pay attention to all SEO marketing campaign metrics from conversions, rankings, lost links, and more in order to get the maximum value of their SEO advertising.
It is important to always measure your SEO efforts in order to understand what to improve your marketing efforts.
The following are simple things to do in order to best measure your SEO efforts.
1. Set Your Goals
It is important to have marketing goals. What do you want to achieve at the end of your SEO marketing campaign? Do you want to get a ton of organic traffic, rank higher on search engines, get qualified lead, etc.?
SEO goals help you to improve your efforts and get tangible results. Make sure that your goals are measurable and specific.
2. Organic Traffic
This is one of the key SEO campaign metrics. The ultimate goal of SEO marketing is to get traffic from search engines.
Organic Traffic is the best traffic because you are assured that the people visiting your website have an interest in your content and topic you rank for.
3. Check Your Ranking for Keywords
It is always a good practice to check whether you are trending in the right direction. Check the ranking of your website based on your target keywords.
Using keyword research tools, you can be able to check the ranking of your target keywords and see where to improve.
4. Check the Conversion Rate
If your goal is to get more qualified leads to your website or sales page, you need to measure the conversion rate.
How many people are taking the action you would like them to? This information will help you determine whether your SEO advertising efforts are fruitful.
5. Social Shares
This is another important SEO metric to measure. Social shares prove that your content is worth sharing and that it adds value to people’s lives.
Social shares tracking also helps you use effective SEO social media marketing strategies for increased exposure.
You do not have to struggle with your SEO marketing efforts. You can seek the help of a professional digital marketing company such as Anchor Digital. Check their digital marketing solutions for more information.