Also known as UGC, user-generated content is any form of visual, text, videos, reviews etc. that has been posted by users rather than companies themselves.
User-generated content is very useful, especially in social media marketing. One of the most used social media platforms for user-generated content is Instagram.
Users share images or posts about your product or services. This creates an immense exposure to your brand.
Why Is User-generated Content Useful?
The following are the main reasons why user-generated content is crucial in your advertising efforts.
1. It Shows Credibility
Users and potential customers are likely to read user-generated content compared to the content generated by the company itself.
It helps other potential customers to make a buying decision because other users already have experienced the products or services. This will boost your brand credibility
2. It Creates Trust
Nowadays most people are moved to trust a brand or a company through user-generated content. A large percentage of individuals trust a recommendation from a friend but a larger percentage are likely to trust a company based on what other people are saying about the company.
3. Makes People Buy
User-generated content is effective in driving sales because at least 80% of people who view user-generated content about a certain product or service are likely to buy.
Many people are nowadays doing research online about the product they are planning to buy.
The following are a few ways to make good use of user-generated content.
4. Create Brand Desire
Sharing user-generated content is one of the best ways to spark brand desire. Let your potential customers experience your product through the experience of other people.
5. Showcase Brand Loyalty
Creating brand loyalty is all about establishing a good relationship with your audience. This will result in good long-term sales results. You can create a brand’s hashtags and encourage your followers to use them in their posts.
6. Get a Ton of Content
You need fresh content every day and therefore you need to find ways to get this content. Encourage your customers to post your products and services on their social media platforms. As a marketer, you should seek permission to re-share these posts for increased reach.
User-generated content can have a great impact on your marketing efforts.