Calgary, Alberta--(Newsfile Corp. - June 20, 2018) - FluroTech Ltd.(TSXV:TEST) ("FluroTech" or the "Company") is pleased to announce the hiring of Derek Clark as Executive Commercialization Consultant. Derek is responsible for driving the commercialization of the Company's first product line, CompleTest™, developing the go-to-market strategy and building out the commercial team at FluroTech. Derek will also advise the Executive Leadership Team at FluroTech on company strategy as the Company commercializes its technology for roadside testing, industrial testing and bio-marking over the next several quarters.
"With the expected legalization of the Canadian recreational cannabis market and the changing international laws towards medical and recreational cannabis, FluroTech is positioned to capture global market share in cannabis quality control and potency optimization, roadside impairment testing, industrial impairment testing and seed to sale bio-marking," commented Danny Dalla-Longa, CEO of FluroTech. "Derek's experience and expertise will ensure the Company successfully launches in all four product categories in a timely manner amongst a growing global market."
Derek brings twenty years of leadership in sales, marketing and commercialization expertise. Derek was most recently the Chief Commercial Officer for GE Canada, where he worked across multiple industries driving growth and commercial intensity across multiple business units. Derek brings deep domain expertise in the marketing and sales of instrumentation in several industry verticals including oil & gas, utilities and healthcare. Derek has an exceptional track record in successfully leading large complex deals, driving execution and operational rigor, and building strategic customer relationships.
FluroTech is a technology and marketing company whose core business is focused on the commercialization of new technologies in the cannabis industry. FluroTech's proprietary spectroscopy-based technology allows for the testing and identification of organic and inorganic compounds contained within biological samples derived from cannabis plants. Using the technology that was developed at the University of Calgary in conjunction with the University of Alberta, FluroTech has developed a two-part solution comprising an instrument called the CompleTest™ and consumable testing kits.
Alistair Ross Technology Centre
Suite 111, 3553-31 Street NW
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IR — Thesis Capital Inc.
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