Mumbai, India: Bharatbook announces a report on "Health and Wellness Market in South Africa 2016-2021", thisreport Despite these trends, consumers continued to demand health and wellness products, with both HW packaged food and beverages each achieving growth during the year.
The review period was marked by a challenging economic climate, rising prices, low consumer confidence and declining disposable incomes. The latter, together with limited access to credit due to tougher credit regulations introduced by the National Credit Bureau, placed a further strain on the spending potential of consumers. In response, cash-strapped shoppers, especially lower-middle income groups, cut down on non-essential goods. Despite these trends, consumers continued to demand health and wellness products, with both HW packaged food and beverages each achieving growth during the year. However, as cost considerations are the primary motivators when buying food and beverages in South Africa, with nutritional benefits ranking second, the lower unit prices of many naturally healthy food products boosted their appeal, even among those less aware of the importance of eating healthily, thereby contributing to this category’s growth in 2016.
Health and Wellness in South Africa report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
-Focus Categories by Key Functional Ingredients,
-Health and Wellness by Category,
-Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients,
-Health and Wellness by Type, Health Wellness by Prime Positioning.
-market sizes (historic and forecasts),
-brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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