feed



  • Powered by Crown Equity Holdings Inc.
      • crown-logo

        Crown Equity Holdings Inc. is publicly traded with the symbol CRWE. The Company primarily provides and offers advertising, branding, marketing solutions and services to boost customer awareness, as well as merchant visibility as a worldwide online multi-media publisher. For list of services offered click here

Post on CRWE World Login
logo Fairfield, UNITED STATES
header-img
  • Home
  • News
  • World
      • World News
      • Cannabis News
      • Español
  • Politics
      • U.S. Legislators
      • Political News
  • Sports
  • Business
      • Markets
      • Hottest Stocks Today
      • Earnings Calendar
      • CRWEWorld Stocks
      • Regulatory
      • Fundraising Campaigns
      • IPOs
      • Money
      • Career
  • Tech
      • Tech
      • Science
  • Living
      • Arts & Entertainment
      • Family
      • Food
      • Pets
      • Seniors
      • Fashion/Fitness
      • Home & Garden
  • Health
      • Health
      • Pharma & Biotech
  • Opinion
      • Finance
      • Law
      • Healthcare
      • Cannabidiol (CBD)
      • Fashion
      • Religion
      • Farsi
  • Travel
  • Local
      • News
      • Trending Now
      • Real Estate
      • Coupons & Deals
      • Business Directory
  • Jobs
  • More
      • Business 2 Business
      • Buy a Domain
      • Press Releases
      • Press Releases Pricing
      • News from GlobeNewswire
      • News from PR Newswire
      • News from Business Wire
      • News from Accesswire
      • Video Channels
      • Beauty
      • Business
      • Comedy
      • Entertainment
      • Fashion
      • Featured
      • Health
      • Instructional
      • News
      • Politics
      • Sports
      • Technology
      • Entertainment
      • Horoscope
      • Sudoku
      • Crossword
      • Games
      • Chat
      • Affiliate | How It Works
      • Join CRWE WORLD Affiliate Program
      • CRWE WORLD Advertising Services Rate
      • Crown Equity Holdings' Overview
      • CRWEWorld Real-Time Global Visitors
      • Content Delivery Solution
        • Contact Us
  • More

Change City


-- OR --
load
load
/assets/img/Leone1.png
/assets/img/Leone3.png

/assets/img/cw-stocks-3.png
/assets/img/red-line.jpg
/assets/img/cw-stocks.png
  • Home
  • Articles
  • Fashion & fitness
21° Cweather-icon
/assets/img/Leone1.png
/assets/img/Leone3.png

/assets/img/cw-stocks-3.png
/assets/img/red-line.jpg
/assets/img/cw-stocks.png

Brazil – A New Home For The Beauty Industry

Fashion & fitness2018-05-21
4 Views

Have you ever noticed a crowd of Brazilians on the beach, or in the football stands, or strolling along city streets? One thing stands out - they have style. Brazilians like to look and be beautiful. They are willing to invest in it. Even in the reduced neighborhoods, there seems to be a beauty parlor on every corner. Brazil is home to extremely beauty-savvy women and has become a trend-setting market for the global industry. Brazil represents 7.1 percent of the worldwide consumption in the toiletry and fragrance industry.

Brazil is already the third-largest beauty and personal-care market in the world, after Japan and the U.S.
The Brazilian cosmetics market, worth $ 19.77 billion as of 2015, is projected to grow to $ 28.46 billion by 2020.

In the past, brands had sole control over what defines beauty. However, perceptions of beauty based on age, gender, skin, hair, and body type are changing as today’s consumers take control of how beauty is defined. The ever-evolving perception of beauty will see the removal of labels that are based on simple characteristics and will transform the way consumers look at their skin, hair, and body types. Consumers are passionate about the value a brand and product can bring to them, as they are care about the quality of the product as well. The responsibility is now on brands to impress consumers with a human-like personality that’s relatable, personable, and sincere.

Mass Brands-

Customers are increasingly looking for value for money products which are natural and beneficial for the skin, provide a range of combined benefits of high priced premium products like anti-ageing, whitening, and moisturizing at a lower than premium cost. These products class has been dubbed as masstige or mass prestige. Mid income customers come down from premium to masstige, and from masstige to mass market depending on the purchasing power and the multi-benefits offered in the products. Alongside there has been a significant rise in the premium cosmetics category in Brazil, with famous brands such as L’Oréal, Natura, Avon, Belcorp, Proctor & Gamble, Unilever, and Kimberly-Clark, among others.

With evolving consumer demands and climatic changes around the world, the beauty and personal care industry’s must adapt to natural and sustainable ingredients. A move to become more local in terms of ingredient sources will create opportunities for consumers to protect and preserve resources within their surrounding environment. In the coming year, the possibilities for creating safe, allergen-free, pure, and efficacious ingredients through science could replace the harvesting of natural ingredients. Local sourcing and production of ingredients will become essential in the years ahead, strengthening the idea of local pride - not just with brands and manufacturers, but with consumers too.

Concept of Natural Brands-

The concept of natural beauty ingredients is expanding in an ever-changing world. These brands will give Mother Nature a helping hand by including local approaches and developments in the biotechnology sector.

Brazilian consumers consider the environmental impact of cosmetics when purchasing such products, the highest for any country. When they were asked about the most sustainable firms, Natura Brasil was top of their list. Natura Brasil specializes in natural-based cosmetics, with many ingredients ethically sourced from the Amazon. It has undertaken many sustainability initiatives and is the only large cosmetics company to become carbon-neutral. Besides Natura, Avon has also invested heavily to promote their brands and seek to expand the brand experience by beginning to open up concept stores.

Companies considering the Brazilian health-and-beauty market need to consider their sales-channel strategy carefully. Although direct sales are booming, competition is fierce, and getting it right requires mastering specific skills. An alternative would be to invest in up-and-coming retail channels, such as pharmacies and specialty stores.

An inclination to look good, availability of new markets, increased spends by international companies looking to invest in the market, teens growing older younger and a large body of ageing population wanting to look younger by using cosmetics are some of the drivers of this market. Also economic slowdown, a highly competitive market in both direct selling as well as store based selling, tighter purse strings, people wanting to opt for DIY beauty treatments at home instead of spending on salons, and some other factors make the challenges in this market.

Neither option is easy. But given Brazil’s love of beauty and increasing prosperity, it is worth figuring it out.

Contact us at:
Bharat Book Bureau
Tel: +91 22 27810772 / 27810773
Email: poonam@bharatbook.com
Website: www.bharatbook.com

Follow us on : Twitter, Facebook, LinkedIn, Google Plus

Read More..
The Views and Opinions expressed in this article are the author's own and do not necessarily reflect those of this Web-Site or its agents, affiliates, officers, directors, staff, or contractors.



/assets/img/hjli.png
Sponsored
Also read
Hexon Property PLC - Change of Registered Address and Appointment of Director
Sibanye-Stillwater to Host Earnings Call
Finalists Revealed for Flagship Franchising Awards
Global Slurry Separator Market: Size, Share, Growth, Analysis & Demand 2019-2024
Hemostats Market, By Region
Publication of Industrivärden’s 2018 Annual Report and Sustainability Report
Global Touchscreen Switches Market: Size, Share, Growth, Analysis and Demand Forecast 2024
Uighur Australian's plea to 'save' his family in China


Post on CRWE WorldSign Up for Free E-mail Updates
  • Leone GIS, Inc. - GLOBAL FASHION INVESTMENT SERVICES AND MANAGEMENT HOLDING COMPANY FOR LEADING BRANDS IN THE FASHION INDUSTRY | New York - Los Angeles - Milano - Venice
  • Online Advertising Services, Advertising Online, Advertising On Internet, B2B Online Advertising, SEO Internet Advertising, Online Marketing Services, Small Business Online Advertising, Online Advertising Services and Tools, Online advertising from CRWE World Marketing Services, internet advertising services, internet marketing Services, Online Advertising Campaigns, Online Marketing Campaigns
  • Share knowledge and ideas about stocks on CRWE World Stocks
  • Caesars Palace Las Vegas, Caesars Palace Hotel, Caesars Palace Casino
Signup for free email updates
/assets/img/wall-street-rect2.png
/assets/img/wall-street-sq.png



Join with us
Live Traffic Feed
About CrweWorld
  • About Us
  • Privacy Policy
  • Terms & Conditions
  • Finance Disclaimer
  • Jobs
Subscribe for newsletter
3+2
Contact Info
  • contact@crweworld.com

  • P: (702) 683-8946

  • P: (702) 810-0178

  • 11226 Pentland Downs St, Las Vegas, NV 89141

Tweets by CrweWorld
Tweets by @CrweWorld
  • © 2019 crweworld.com
ad1

/assets/images/ad/crwe_tech.jpg

Your Technology Source, Your Technology Team

Server Maintenance, Web Development, Mobile Application Solutions, SEO Services and more

Contact Us: contact@crwetech.com

www.CRWETech.com

ad2

/assets/images/ad/content-delivery-solution.jpg

 

Our content delivery solution through CRWE WORLD, CRWE Press Release and CRWE Tube gives corporations and businesses a vehicle to expand their exposure

CLICK HERE FOR MORE INFORMATION

ad3

/assets/img/crwe_info.png

CRWE Info ( CRWE.Info ) provides news and updates about Crown Equity Holdings Inc. and the CRWE World platform

www.crwe.info

ad4

/assets/images/ad/crwetube.png

Share your videos. Upload your videos for free on CRWETube

www.CRWETube.com

ad5

/assets/images/ad/ad4.png

 

Place Your Ad Here! Advertise your business online on CRWE WORLD. Your Company, product, or service in front of the world!

Contact Us: contact@crweworld.com

www.CRWEWorld.com

Advertisements

/assets/images/ad/crwe_tech.jpg

Your Technology Source, Your Technology Team

Server Maintenance, Web Development, Mobile Application Solutions, SEO Services and more

Contact Us: contact@crwetech.com

www.CRWETech.com

/assets/images/ad/content-delivery-solution.jpg

 

Our content delivery solution through CRWE WORLD, CRWE Press Release and CRWE Tube gives corporations and businesses a vehicle to expand their exposure

CLICK HERE FOR MORE INFORMATION

/assets/img/crwe_info.png

CRWE Info ( CRWE.Info ) provides news and updates about Crown Equity Holdings Inc. and the CRWE World platform

www.crwe.info

/assets/images/ad/crwetube.png

Share your videos. Upload your videos for free on CRWETube

www.CRWETube.com

/assets/images/ad/ad4.png

 

Place Your Ad Here! Advertise your business online on CRWE WORLD. Your Company, product, or service in front of the world!

Contact Us: contact@crweworld.com

www.CRWEWorld.com

CRWE WORLD Advertising Services RateJoin CRWE WORLD Affiliate Program