TikTok is India’s new educational tool
Educational videos that also entertain you have always been popular ever since the popularity of the United States early morning show Sesame Street. Thanks to the easy access of the internet, which is also clubbed with affordable data plans, educational videos have now being penetrated into the deepest pockets of India.
TikTok, the world’s leading short video platform, has recognised this and with the help of many of its users, started an in-app challenged called #EduTok. #EduTok empowersTikTok users to create meaningful and inspiring content around various themes with a focus on education, motivational, safety, food recipes, health and wellness.
Since the challenge started on TikTok, #EduTok has garnered close to 32 billion views, proving once again that TikTok is the preferred medium of creative expression for 200 million users across India. Users can learn yoga, English, or the importance of being healthy through #EduTok, a challenge that ensures India is constantly learning.
Popular TikTok content creators such as Urmi Pandya and Dr. Animesh have shared educational videos on health and fitness tips with their fans. Other creators such as Mridul Madhok and Geet have shared motivational, educational, and healthy habit-related content.
The TikTok campaign is witnessing participation from popular creators who hail from cities such as Delhi, Mumbai, Chennai, Bhopal and Amritsar and use using TikTok as a medium to spread knowledge across genres.
Here are some of the must-see videos that have been shared:
Fight cholesterol: Dr. Animesh, with the TikTok handle @surgeryonline, regularly updates his followers on the importance of staying fit. He consistently shares videos on diabetes, maintaining cholesterol levels, the importance of saturated fats and the dangers of unsaturated fats, as well as the need for us to have regular vitamin intake. You can see his videos here.
Model tips:Mridul Madhok, a popular TikTok user, shares videos on fitness and health. In fact, he even gives tips to aspiring models struggling to get a gig on the advantages of being a freelance model. He advises these aspirants to have regular day jobs and wait for the right moment to shine. Watch his videos here.
English lessons anyone? Why pay money when Geet can help you out? @englishwithgeet is a popular TikTok channel that teaches you the basics of the language. Geet first explains the words in Hindi, and then the English meaning of the same. She also explains common mistakes such as the difference between ‘Take Off’ and ‘Take On’. You can watch her videos here.
Get fit with yoga:Urmi Pandya, an international yoga instructor, based out of Ahmedabad, has a popular TikTok channel called @yogaurmi where she shares tips on how to do the yoga-aasan the right way. Her videos are inspiring, and can be viewed here.
