Once a mis-selling victim, Priya Sunder now runs a successful financial advisory firm
Started in 2005, PeakAlpha today has over 5,000 clients and manages Rs 1,300 crore in assets, with 40 percent of the total client base being women. One of the key responsibilities of a financial advisor, says Sunder, is managing the emotions of a client as investment is a function of greed and fear.
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