Indian sports industry surpasses Rs 14,000 crore, endorsement market up 20% led by Kohli, Dhoni
News2023-04-04
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Cricket continued to drive growth in the sports industry with the sport contributing 85 percent to overall sponsorship spends in 2022. It is also leading in sports celebrity endorsement with top players like Virat Kohli, MS Dhoni endorsing more number of brand deals.
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